Social Media

Social media managers share their predictions for 2021


By Amy Houston | Reporter

January 25, 2021 | 5 min read

A new year always brings mixed feelings of excitement and nervous anticipation, and this has never been more the case than this year. But it's also presenting certain challenges when it comes to predicting what the biggest trends might be on social media.

We’re not even at the end of January and the platforms are already buzzing with everything from Bernie Sanders memes, to viral ‘Internet Drama’ TikToks, and you-know-who being banned from multiple platforms.

woman sitting at computer desk

What's in store for social media users in 2021?

You have to be optimistic about the future, especially in this industry, and if the last year taught us anything it’s that small, positive voices and a dash of humour can make all the difference.

As a result, in the months ahead I believe that indie organizations will come out on top. With the help of Instagram ‘shoppable’ features and Reels, micro-content creators will thrive, as people continue to hold big tech accountable.

Companies that communicate with a transparent, purposeful tone of voice on social, environmental, and ethical causes will be the ones to go viral and truly resonate with people.

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Video will also be a key method of connecting with your audience – but this year ‘going live’ will be crucial.

Finally, memes will continue to develop and remain a huge part of internet culture, bringing some much-needed humor along the way.

We asked our Twitter community to share their thoughts on what we can expect on social media in 2021. Here’s what they had to say.

To find out more about The Drum's predictions for 2021 click here.

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