Innovation in sound: Spotify and Vayner Media on the future of audio

The recognition of audio as a great storytelling tool has been growing and with it also the importance of sound to the brand marketer. The increasing realisation of its potential has made it a medium generating a lot of curiosity from the marketers.

The specially curated third episode of the ‘listen and learn’ session covers the role and scope of innovation in the future of audio. Some of the discussions include the future of audio innovations and what’s in store next or interactivity.

Vayner Media’s Anand, says, “The future of audio ads will actually be ads that can interact with the listeners or the consumers”.

It also looks at the impact that the mainstream adoption of smart speakers has on audio and what’s the future of branding in a less visual context?

Spotify’s Goh, says, “Consumer wants two things [from audio as a medium], it either entertains, or it gives them value, or it does both.

Tune in as The Drum and Spotify explore the emerging trends of innovation in this high potential creative medium, looking at how technology, data and emotion can come together and help create a powerful digital advertising platform.

To find out more about audio, and its future as a digital and creative platform, listen to episode three of the podcast now. To start from the beginning of the podcast, subscribe to the series on Spotify.