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Orangetheory Fitness select TIPi Group to lead paid social strategy

Orangetheory Fitness

Orangetheory Fitness, an international boutique fitness studio franchise, has tapped TIPi Group, the independent digital performance specialists, to run its Southern UK campaigns across paid social platforms.

The win follows the release of Orangetheory Fitness’ plan to continue to grow actively across the UK, opening numerous sites across the country in 2021 and beyond.

TIPi Group’s scope encompasses geo-targeted paid social campaigns across Orangetheory Fitness sites in the Southern UK, as well as driving long-term growth through social channels.

Paul Kuebler, executive director-international operations at Orangetheory Fitness for the Southern UK, explained: “One of our core values at Orangetheory Fitness is innovation – it’s what drives us, and what makes our product so engaging for our members. We wanted to partner with an agency that shared similar principles and was able to help us to ‘build communities’ through inspired campaigns.”

Gareth Owen, managing director at TIPi Group, added: “The current pandemic and ongoing lockdowns have meant we’ve had to take a flexible approach to servicing Orangetheory Fitness. Through planning ahead, staying agile and taking learnings from our previous experiences, we’re motivated to work with Orangetheory Fitness to meet their aggressive national expansion plans.”

TIPi Group is an independent network of digital agencies. The group provides full-service digital expertise across numerous sectors and clients, including finance giant Experian, make-up brand Real Techniques and Amazon’s Audible.