Stay ahead – join The Drum +

Tactics for achieving retail success through digital transformation

Learn how leading brands and retailers have leveraged PIM to develop their omni-channel strategy and achieve retail success.

Learn how companies such as Boohoo, Dunelm, Staples and The Conran Shop have developed their omni-channel strategies to achieve retail success.

Connecting with customers in an omnichannel world is easier said than done. At a time when we’re seeing huge shifts in consumer behaviour, exacerbated by the Covid crisis, it’s never been more important to create compelling customer experiences. In an ever-changing environment, digital transformation has been accelerated. Brands are having to learn new ways of managing their information and processes to stay relevant. Despite this, most companies are still managing their data across spreadsheets.

Product Information Management, or ‘PIM’, offers a genuine solution for brands. In a new whitepaper, Product Information Management 101, produced by Akeneo, you can learn how leading brands and retailers have leveraged PIM to develop their omni-channel strategy and achieve retail success.

You can download the free report now to discover:

  • How to deliver the right product details to your customers
  • How to enrich your omni-channel customer experiences
  • How to increase conversion rates
  • How to reduce return rates by eliminating manual data errors
  • How PIM can be leveraged to create a compelling and effective omni-channel strategy

The report’s practical guide will help you learn how you can easily and rapidly create and deliver the compelling product experiences needed to drive good customer experiences, reach more markets, improve sales conversion rates and take advantage of new sales channels.

Download the whitepaper here, gain actionable insights and help your business harness the customer experience economy.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy