Advertising

5 ways to take the hassle out of asset licensing

Monotype

|

Promoted article

This is content produced by a partner of The Drum and promoted by The Drum. To find out more, visit our media solutions page media solutions page

December 3, 2020 | 3 min read

Licensing creative assets is something we often take for granted – sometimes it seems like fonts, images, and other branding elements just magically appear. But according to a recent IT and procurement survey, the truth is that managing these assets is a substantial drain on resources for many organizations.

In this ebook, we’ll discuss how you can relieve some of that burden while developing a simple, more secure process that puts the focus where it belongs: on the creative work itself.

You’ll discover:

Monotype Whitepaper

Licensing intellectual property is something businesses can easily take for granted

  • The role of cost, compatibility and compliance in asset management.
  • How to stay connected to the creative goals during the licensing process.
  • Guidelines to help you structure an approach that mitigates risk and inefficiencies.

Register to download the free report below:

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

Content created with:

Empower creative minds to build and express authentic brands through design, technology and expertise.

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +