Claritas analyzed the results of 150+ podcast campaigns across industries and found that podcast lift significantly exceeds that of other channels, reaching up to 30X higher.
Using a unique methodology powered by our Identity Graph, Claritas can accurately determine the incremental lift that specific audiences, placements, shows, creative, and media partners delivered, based on your campaign KPIs. These insights give you visibility into how your campaigns are performing and which specific components are driving that performance, so you can continually optimize for a more effective return on investment (ROI).
Marketers are expected to spend $1bn on podcast advertising in 2021. In this Claritas report, Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates, we uncover new insights into the ROI provided by these podcast campaigns:
A new approach to incremental lift analysis that allows marketers to measure the effectiveness of podcast campaigns like never before
Which industries are seeing lift rates higher than 79%
How to measure the true conversion rate of your podcast campaigns
The one key metric you can use to accurately calculate podcast ROI
Download your free copy of the report here: