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The Drum

Stories Flooring invests over £100k into rebrand

Stories Flooring rebrand

Yorkshire flooring company Stories Flooring has invested over £100k in a new brand, website and order management system to facilitate the rise in sales. The Leeds-based company has also employed more staff to support the increase in sales and expects more hires over winter with further local restrictions being put in place.

Stories Flooring, previously known as Lifestyle Flooring, reported a 45% sales increase from organic traffic across February 2020 to August 2020. The company also noticed a huge 63% increase in organic traffic in this time period, as more people searched for improvements they could make to their homes since lockdown.

Searches for ‘DIY materials’ spiked in March and then again in August – which were both times when tighter restrictions were put in place in the region.

‘Flooring’ searches took a slightly different trend, as they peaked in March but then continued to steadily grow across the summer months.

Comparing 2020 to 2019 for the term ‘flooring’, it is clear that more people are relishing home improvement projects this year and are seeking online stores to facilitate.

Founder of Stories Flooring, Yarl Christie, said of the rebrand: ‘‘After seeing sales increase over summer, we felt it was the right time to create a brand that reflects more around who we are and what we stand for. Stories Flooring will focus on the homeowners telling a story with their homes and the perfect flooring is the finishing touch. Of course, we know we’re very lucky to be an industry that can continue to flourish and we’re constantly considering ways we can support smaller businesses during this difficult time.’’