Tommy’s, the largest charity funding research into the causes of stillbirth, miscarriage and premature birth, provides information for parents-to-be and supports them throughout their pregnancy journey. With 60,000 babies born prematurely each year in the UK, its an important topic that’s causes extreme trauma, anxiety and uncertainty for many parents.
In line with Tommy’s mission of providing practical and emotional support, digital agency Tangent has been appointed to completely redevelop the app for parents of premature babies.
The new app will provide a personalised experience, with features and comprehensive information that will support parents through this traumatic time of their lives. At the time of writing, the Tommy’s and Tangent teams are busy interviewing parents to decide on the final functionality of the app. It is expected to include information on the stage of their pregnancy, diary entries, measurement logs and the ability to connect with other parents through stories and social media.
The new app will be available on both iOS and Android platforms, and is expected to launch in the second quarter of 2021.
Deirdre de Barra at Tommy’s commented: “We’re very excited to be working with the team at Tangent to bring the app to a completely new level. They’ve gone above and beyond to show huge commitment to the project and to the parents we’ve spoken to so far. We’re very confident that we’ll end up with a supportive, personalised app that will help many parents across the UK through the trauma and anxieties of premature birth.”
Richard Trigg, experience design director at Tangent, added: “The whole team at Tangent are honoured to be working with Tommy’s on such an important project. The opportunity to deliver a new app that will support parents during this difficult time is going to be a very rewarding experience.”