Singapore-based One Championship has inked a partnership deal Facebook to distribute its content on the platform and promote its athletes.
The deal will see One’s content shown on Facebook Watch, create a Facebook Gaming channel in which One’s athletes will stream gameplay and gaming commentary. In addition, One’s virtual reality content to the venues app will be hosted on the Oculus platform.
“One Championship is committed to finding new ways to connect authentically with our fans and allow them to experience the stories of hope, strength, dreams, and inspiration created by our athlete superheroes. Our long-term partnership with Facebook has been instrumental in allowing us to build reach and audiences around the world,” said Hari Vijayarajan, the group chief commercial officer of One Championship.
“We are excited to expand our partnership and leverage the power of the Facebook platform, be that VR with Oculus, the rapid growth of esports and community gaming with Facebook Gaming, or simply non-stop action clips for Facebook Watch you cannot find anywhere else.”
Joyee Biswas, the director of sports partnerships in Asia Pacific at Facebook Asia Pacific noted community is at the core of One Championship and the platform is keen to help them reach their audiences whether it is through premium content in Facebook Watch or through new engagement opportunities through Facebook Gaming.”
“The announcement today to also bring content to the Oculus platform is testament to One Championship’s ability to anticipate where their community will engage and create a meaningful experience for fans,” he added.
What is inside the One Championship-Facebook deal?
An agreement to deliver custom content to martial arts fans globally, featuring unique camera angles, behind-the-scenes footage and more, exclusively made for Facebook Watch and IGTV.
The joint launch of One Championship and One Esports Facebook Gaming channel, where fans can watch their favorite ONE athletes stream their gaming activity exclusively on Facebook Gaming, playing and engaging daily.
The launch of “Only on Oculus” next-generation VR content in the Venues app for Oculus Quest where martial arts fans across the globe can experience the best seat in the house, virtually.