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Finalists Revealed for The Drum Awards for Experience 2020

HeyHuman, Smyle, The Mill and Superfly are among this year's nominees for The Drum Awards for Experience.

2020 has transformed the way we think about live events. The very best teams were able to remain agile and creative in the face of unprecedented disruption. The Drum Awards for Experience celebrate the most effective and exciting activations, as well as the people, technologies, and venues that made them successful.

This year's jury was made up once again of senior figures from the world of activations and experiences, including Condé Nast, The Sunshine Nation Group, British Fashion Council, VCCP Singapore, and Mondelez. The panel was chaired by Katherine Tooley, SVP of Experiential at Vice Media Group.

The Drum is proud to present these awards in partnership with Winmo.

In light of the ongoing global situation, The Drum Awards have moved online. A virtual ceremony will take place on Thursday, 3 December 2020 at 4pm GMT. It will be free to attend and you can register here.

Experience Agency of the Year (Under 40 staff)

  • Lively Worldwide

  • Marble LDN

  • Superfly

Experience Agency of the Year (40+ staff)

  • 2Heads Global Design Ltd

  • Brandfuel Ltd

  • INVNT

  • MKTG UK

  • Smyle

  • TRO Group

Team of the Year (40+ staff)

  • DRPG

  • MKTG

Venue of the Year

  • QEII Centre

  • B2B Experience of the Year

  • 2Heads Global Design Ltd for Playtech

  • Brandfuel Ltd for Aramco

  • Cisco Systems, Inc.

  • Momentum Worldwide for Microsoft

  • SAP Interactive Data Space

  • Smyle for Samsung (Samsung EU Forum)

  • Smyle for Samsung (Samsung Life Unstoppable 2020)

  • SolarFlare Studio, Edelman London for ASICS

  • vStream for SAP

B2C Experience of the Year

  • Elite Media for American Family Insurance, Time

  • Flying Object for Twitter UK

  • HeyHuman for Guinness Africa

  • Imagination for Jaguar Land Rover

  • Jam3 for Levi's

  • Lively Worldwide for Ericsson

  • Superfly for Bravo

  • The Bait Shoppe for Stella Artois, Anheuser-Busch

  • The Mill for Amazon

Sponsorship Activation/Event of the Year

  • Elite Media for American Family Insurance, Time

  • Geometry MENA for Twitter MENA

  • HeyHuman for Guinness Africa

  • The Producers Live Ltd., PrettyGreen Things Ltd for Three

  • vStream for SAP

Global Experiential Brand Campaign of the Year

  • &Ugo for Peroni Italia

  • 2Heads Global Design Ltd for Airbus

  • HeyHuman for Guinness Africa

  • Lively Worldwide for Ericsson

Brand Activation at a Large-Scale Event of the Year

  • 2Heads Global Design Ltd for Airbus

  • Cisco Systems, Inc.

  • Khora, Ørsted for Ørsted

  • Momentum Worldwide for Microsoft (Permission to Play: Microsoft @ Bett2020)

  • Momentum Worldwide for Microsoft UK (Microsoft Cognitive Bar)

Retail/In-Store Experiential Brand Activation of the Year

  • Cisco Systems, Inc.

  • Geometry MENA for Nestlé Middle East FZE

  • Jam3 for Levi's

  • MediaMonks for Puma

  • StudioXAG for Liberty

  • StudioXAG for Napapijri

Brand Activation as Part of an Integrated Marketing Campaign of the Year

  • Elite Media for American Family Insurance, Time

  • Flying Object for Twitter UK

  • Geometry MENA for Nestlé Middle East FZE

  • HeyHuman for Guinness Africa

  • The Bait Shoppe for Stella Artois, Anheuser-Busch

  • The Producers Live Ltd., PrettyGreen Things Ltd for Three

  • Wunderman Thompson UK for BT Sport

Product Launch/Relaunch Experience of the Year

  • Imagination for Ford Motor Company

  • Imagination for Jaguar Land Rover

  • Imagination for Samsung

  • INVNT for Samsung

  • StudioXAG for Napapijri

  • The Mill for Amazon

  • The Mill for Spotify

  • Wunderman Thompson UK for BT Sport

  • XYZ for Lego Group

Innovative Experience of the Year

  • Creative Artists Agency, SSD Events for Virgin Money

  • Jam3 for Levi's

  • Rewind, Holoride , Ford Motor Company for Universal Pictures

  • SolarFlare Studio, Edelman London for Asics

  • Superfly, Verizon Media, Simple Science for Verizon Media

  • The Mill for Respawn Entertainment

  • The Mill for Spotify

  • The Mill for The Tate

Pivot Initiative of the Year

  • Creative Riff for FX Networks

  • Imagination for The Saturday Club

  • Smyle for Samsung

  • SolarFlare Studio, Edelman London for Asics

  • The Park for NBC Universal

  • Verizon Media

  • Wunderman Thompson UK for BT

Conference/Exhibition of the Year

  • DRPG for Nationwide Building Society

  • Flying Object for Twitter UK

  • LEX Create LTD for St. Modwen

  • Smyle for Samsung

  • Superfly for Bravo

  • Superfly for Revolt Media & TV, AT&T

Corporate Event of the Year

  • Brandfuel Ltd for Aramco

  • DRPG for Nationwide Building Society

  • Geometry MENA for Twitter MENA

  • LEX Create LTD for St. Modwen

  • The Park for Primark

In-House Event of the Year

  • LEX Create LTD for St. Modwen

  • N2O for The Coca-Cola Company

  • The Park for Primark

Event Technology of the Year

  • Jam3 for Levi's

  • Khora, Ørsted for Ørsted

  • MKTG UK for The Coca-Cola Company

  • Momentum Worldwide for Microsoft UK

  • Rewind, Holoride , Ford Motor Company for Universal Pictures

  • SolarFlare Studio, Edelman London for Asics

  • The Mill for Spotify

  • The Mill for The Tate

  • Two Lines Meet for Massachusetts Institute of Technology

Event Production of the Year

  • Brandfuel Ltd for Aramco

  • LEX Create LTD for St. Modwen

  • Madwell for Visible

  • Smyle for Samsung

  • Superfly for Bravo

  • Superfly for Revolt Media and TV, AT&T

  • The Bait Shoppe for Stella Artois, Anheuser-Busch

  • The Mill for Amazon

  • The Mill for Spotify

Culinary Experience

  • Because Creative Experiences for Weber UK

  • Space for Häagen-Dazs

Community or Not-for-profit Experience

  • Children's Health Scotland

  • DRPG for Woo Fest

  • Imagination for The Saturday Club

  • Momentum Worldwide for Merck

  • Street Soccer Scotland

  • Wunderman Thompson UK for BT

Best 'At Home' experience

  • Creative Riff for FX Networks

  • Imagination for Samsung

  • Lively Worldwide for Ericsson

  • Madwell for Visible

  • Penguin Random House UK

  • Smyle for Samsung

  • Space for Häagen-Dazs

  • The Park for NBC Universal

The One That Got Away

  • StudioXAG

  • Sports or E-Sports Experience of the Year

  • 2Heads Global Design Ltd for Airbus

  • HeyHuman for Guinness Africa

  • MediaMonks for Puma

  • Momentum Worldwide for Merck

  • vStream for SAP

  • Wunderman Thompson UK for BT

  • Wunderman Thompson UK for BT Sport

Open Air Experience of the Year

  • Creative Artists Agency, SSD Events for Virgin Money

  • Jam3 for Levi's

  • Madwell for Visible

  • The Bait Shoppe for Stella Artois, Anheuser-Busch

  • XYZ for Lego Group

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