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The Drum Awards for Out Of Home: 2020 nominees announced

Talon Outdoor, Havas and Global Street Art Agency are among this year's nominees.

Despite the rise of digital advertising, out-of-home remains a prestigious and exciting field thanks to its creatives and strategic thinkers. The Drum Awards for Out of Home reward the most effective and innovative campaigns, that made a big impact in what has been a challenging year. This year’s awards also feature three categories to highlight successful work in the time of Covid-19.

The Drum is proud to present these awards in partnership with Alight Media. A leading challenger in UK out-of-home media, they help advertisers achieve national reach through incremental cover, the proven strength of classic formats and new, high quality digital infrastructure.

This year's judging panel was an international mix of senior agency figures from Publicis Media, BBC Creative, Alight Media, Mother, ClearChannel, Mindshare and more, as well as brands like Müller and BT.

In light of the ongoing global situation, The Drum Awards have moved online. A virtual ceremony will take place on Wednesday 25 November, at 4pm GMT. It will be free to attend and you can register here.

Response to Covid-19 - Best Use of OOH Media for Good

  • Dooh.com, Kinetic Worldwide, Kinetic Ireland, Adtower, Alight Media, Boomerang Media, blowUP media, Clear Channel UK, Clear Channel Ireland, Hi! Street Digital Media, JCDecaux, Micromedia, MJ Flood Digital, Ocean Outdoor UK, Open Media, Orb Screen, Wide Eye, for 72 million people of the UK & Republic of Ireland

  • JCDecaux Australia for JCDecaux x Broadsheet

  • Posterscope for NHS Charities

  • Talon Outdoor for World Out of Home Organization

  • The Buildhollywood family of Jack, Jack Arts and Diabolical (Community is Kindness)

  • The Buildhollywood family of Jack, Jack Arts and Diabolical (Your Space Or Mine)

Response to Covid-19 - Best Creativity and Innovation during Covid-19

  • Conquistadors for New York State Metropolitan Transportation Authority

  • Dooh.com, Kinetic Worldwide, Kinetic Ireland, Adtower, Alight Media, Boomerang Media, blowUP media, Clear Channel UK, Clear Channel Ireland, Hi! Street Digital Media, JCDecaux, Micromedia, MJ Flood Digital, Ocean Outdoor UK, Open Media , Orb Screen, Wide Eye for 72 million people of the UK & Republic of Ireland

  • OOhyes

  • Pepsi-Lipton International for Lipton Ice Tea

  • Talon Outdoor, Plexus, Grand Visual for World Out of Home Organization

  • The Buildhollywood family of Jack, Jack Arts and Diabolical

  • Zenith Media for Dettol

  • Zynga

Response to Covid-19 - Best Collaborative Campaign during Covid-19

  • Dooh.com, Kinetic Worldwide, Kinetic Ireland, Adtower, Alight Media, Boomerang Media, blowUP media, Clear Channel UK, Clear Channel Ireland, Hi! Street Digital Media, JCDecaux, Micromedia, MJ Flood Digital, Ocean Outdoor UK, Open Media , Orb Screen, Wide Eye, for 72 million people of the UK & Republic of Ireland

  • Posterscope, Liveposter, Ocean Outdoor UK, Total Media, Stik, Young Westminster Foundation for Young Westminster Foundation

  • Rapport, Initiative, Fold7 for Carlsberg

  • Talon Outdoor, Plexus, Grand Visual for World Out of Home Organization

  • The Buildhollywood family of Jack, Jack Arts and Diabolical

  • Zenith Media for Dettol

Classic Posters and Banners

  • Flying Object for Twitter UK

  • The Buildhollywood family of Jack, Jack Arts and Diabolical

Special Builds and Site Adaptions

  • Havas Media for BBC

  • Talon Outdoor for TikTok

  • Talon Outdoor for O2 Priority

Transport

  • Flying Object for Twitter UK

  • Wunderman Thompson UK for BT Sport

National Campaign

  • Dooh.com, Kinetic Worldwide, Alight Media, Boomerang Media, blowUP media UK Ltd , Clear Channel UK, Hi! Street Digital Media, JCDecaux, Ocean Outdoor UK, Open Media for 67 Million people of the UK

  • Meatless Farm

  • Mindshare UK, Kinetic, Dooh.com for Marks and Spencer

  • Posterscope, Publicis Poke, Saatchi & Saatchi, Essence for BT

  • Rapport, UM, Who Wot Why for Spotify

  • Talon Outdoor for McDonald's

Best Interconnected OOH Formats

  • Refinitiv

  • Talon Outdoor, Talon Outdoor, Hearts & Science, Ogilvy for TikTok

  • Wunderman Thompson UK for BT Sport

Best Use of Digital

  • Dooh.com, Kinetic Worldwide, Kinetic Ireland, Adtower, Alight Media, Boomerang Media, blowUP media, Clear Channel UK, Clear Channel Ireland, Hi! Street Digital Media, JCDecaux, Micromedia, MJ Flood Digital, Ocean Outdoor UK, Open Media , Orb Screen, Wide Eye for 72 million people of the UK & Republic of Ireland

  • PML Group

  • Posterscope for Mondelez

  • Talon Outdoor for World Out of Home Organization

Multi-channel Strategy

  • Flying Object for Twitter UK (Visit #ScottishTwitter)

  • Flying Object for Twitter UK (Dating Twitter Advice Bureau)

  • Havas Media for BBC

  • Meatless Farm

  • Taylor Herring for Samsung UK Ltd

Interactive

  • AGS Digital for AGS Airports Ltd (owner of Glasgow Airport Ltd)

  • OMGDOOH (Omnicom Media Group) for Škoda

  • Viooh for Auto.nl

Most Effective Use of Live Updates

  • JCDecaux Australia for Amazon

  • Posterscope USA for United Airlines

  • Talon Outdoor for TikTok

Most Effective Use of Mobile

  • Global for Maltesers (Mars)

  • Taylor Herring for Samsung UK Ltd

Most Talked About

  • Havas Media for BBC

  • Flying Object for Twitter UK (Dating Twitter Advice Bureau)

  • Flying Object for Twitter UK (Visit #ScottishTwitter)

  • Overall Murals

  • The Buildhollywood family of Jack, Jack Arts and Diabolical

Use of Digital Technologies

  • Firefly for Puma

Visual Craft

  • Colossal Media for Veuve Clicquot

  • Global Street Art Agency for Invesco

  • Global Street Art Agency for Bombay Sapphire

  • Overall Murals

  • Talon Outdoor for BBC Creative (Dracula Billboard)

  • Talon Outdoor for BBC (Peaky Blinders)

Copywriting

  • Talon Outdoor for Bumble

  • Talon Outdoor for Hun Wine

  • Talon Outdoor for Soreen

  • Wunderman Thompson UK for BT Sport & Plusnet

Innovation

  • Firefly for Puma

  • Posterscope, Carat for Diageo Guinness

  • Talon Outdoor, Hearts & Science, Ogilvy for TikTok

  • Volta Charging for a major foreign automotive brand

Spectacular

  • Global Street Art Agency for Bombay Sapphire

  • Global Street Art Agency for Invesco

  • Havas Media for BBC

  • Initiative for Amazon Prime Video

  • Taylor Herring for Samsung UK Ltd

Experiential/Ambient

  • Dash Two for Klarna

  • Flying Object for Twitter UK (’Visit #ScottishTwitte’r)

  • Flying Object for Twitter UK (’Dating Twitter Advice Bureau’)

  • Posterscope for BT

  • Talon Outdoor, Havas Media for O2 Priority

  • Zulu Alpha Kilo for Cineplex

International Campaign

  • Pepsi-Lipton International for Lipton Ice Tea

  • Talon Outdoor for World Out of Home Organization

Small Budget

  • London Advertising

  • Pepsi-Lipton International for Lipton Ice Tea

  • The Anfield Wrap

Use of Data

  • Craft Media for S'well

  • JCDecaux Australia for JCDecaux

  • Talon Outdoor for Google

  • Talon Outdoor for Tipi

  • Talon Outdoor for UKTV Gold

Local Campaign

  • Flying Object for Twitter UK (’Visit #ScottishTwitter’)

  • Flying Object for Twitter UK (’Dating Twitter Advice Bureau’)

  • Wunderman Thompson UK for BT Sport

  • The Anfield Wrap

Not For Profit

  • Evolve OOH for Henry/Bragg & An Untold Story – Voices (Supported by Lankelly Chase)

  • Gate for a Safe Community

  • Media Concept Store for Social Assistance Division of Pantelimon City

  • The Buildhollywood family of Jack, Jack Arts and Diabolical

Disruptive

  • Flying Object for Twitter UK

  • Moving Walls for Foodpanda

  • Tubi

  • Wunderman Thompson UK for BT Sport

Best Use of Location

  • Dash Two for Klarna

  • Global Street Art Agency for Nike

  • Now TV for Rapport

  • OMGDOOH (Omnicom Media Group) for OmniGOV

  • Pepsi-Lipton International for Lipton Ice Tea

  • Wunderman Thompson UK for BT Sport

Extra Sensory

  • Dash Two for Klarna

  • Global Street Art Agency for Deafblind UK

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