Podcast: what is the role of audio and video for B2B marketing?

By The Drum Network | Staff Writer



The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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November 5, 2020 | 2 min read

In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing.

The panel also discusses whether social is ever viable for B2B campaigns, the role of the consumer in driving B2B trends, and what we can learn from our competitors.

The Drum Network podcast is available on Spotify, iTunes, Google and your favourite podcast apps.

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Content created with:

twogether are the multi award-winning, global, 100% B2B technology marketing agency. And the only one that delivers a total service, fully-integrated, in-house. To bring your technology to life. twogether. As one.

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frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets.

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