The Drum Awards for Social Purpose celebrate the most innovative and effective work in socially responsible marketing. The awards highlight the efforts of marketers with vision, and campaigns that drive brand purpose, which serve to remind the industry that marketing really can change the world.
This chair of this year's jury is Clare Phillips, Director of Social Purpose at ITV, and the judging panel includes senior figures from brands and agencies Ben & Jerry's, Kin, GOOD Agency, Dole Packaged Foods, British Red Cross and Team UnLimbited.
In light of the ongoing global situation, The Drum Awards have moved online. A virtual ceremony will take place on Tuesday, 1 December at 4pm GMT. It will be free to attend and you can register here.
Team of the Year
ChannelMum.com
Team Rubicon
Change Maker of the Year 2020
Ann Mukherjee of Pernod Ricard North America
Fahad Khawaja of Hue
Julia Bainbridge of Freuds
Rachel Barber-Mack of Media Smart
The Empathy Business for Belinda Parmar OBE
Vicky Jacobs and Ovarian Cancer Action
Campaign of the Year (for profit)
89up for GoFundMe
Brands2life for LinkedIn
Crystallised for The Wonderful Wig Company
Intuit Ltd for Intuit QuickBooks
Saatchi & Saatchi for BT
StrawberryFrog for Truist Financial
Campaign of the Year (not for profit)
Age UK on behalf of Richmond Group of Charities
Freuds, Proud Robinson + Partners for Public Health England & Treatwell
Goodsted, Given for Goodsted
LadBible Group
Participant Media
Polonsky & Friends, Gaeleen Quinn (Q&A)
Purpose for The United Nations Secretary General
Studio Republic, LiveWire Sport for Mass Participation Sports Organisers (MSO)
Best in Brand Purpose
Bambino Mio
ChannelMum.com
ITV plc
Lucozade Ribena Suntory for Lucozade Sport
Saatchi & Saatchi for BT
The Associated Press
Best in Community Engagement
23red for The National Lottery Community Fund
Aviva, Given London for Aviva
Dentsu Aegis Network
Glasgow Caledonian University
Gravity Road for Sainsbury's
KINC for Timberland
Next Insurance
Revolt London, Tribe Named Athari for London Black Lives Matter
Best Brand/Charity Collaboration
Aviva, British Red Cross for Aviva
Comic Relief US
GHD
LadBible Group for FreedomToDonate
Media Smart and 32 supporters from the advertising industry
NSPCC, Lidl GB
Stackworks, Twitter UK for Solace Women's Aid
StrawberryFrog for Truist Financial
Best in Diversity & Inclusivity
23red for NHS Blood and Transplant (NHSBT)
Innovation of the Year
Intuit Ltd for Intuit QuickBooks
The Bloc for EmpowHer
VMLY&R for Starbucks
Best Use of Technology
3 Sided Cube for The World Resources Institute
Crowdfunder UK
Facebook UK for CoppaFeel!
Giant Digital
Good-Loop for Co-Op Bank
RAPP UK for Mermaids
Stackworks, Twitter UK for Solace Women's Aid
Best PR Campaign
23red for Department for Environment, Food and Rural Affairs (Defra)
Frank for The Lewis Pugh Foundation
Freuds for NHS England & NHS Improvement
Freuds, Atomized, Fuse, Inc. London for Public Health England (PHE), The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge)
Kindred for The Internet Watch Foundation (IWF), the Marie Collins Foundation (MCF)
Mattel for Barbie
Pernod Ricard Absolut Vodka for Pernod Ricard North America; Absolut
Best Digital Campaign
Brands2life for LinkedIn
City Football Group, Manchester City FC for Xylem
Empower Agency for Toilet Twinning
Intuit Ltd for Intuit QuickBooks
RAPP UK for Mermaids
Studio Republic, LiveWire Sport for Mass Participation Sports Organisers (MSO)
Verizon
VMLY&R Miami for BeIN Sports
Best Social Media Campaign
Facebook UK for WWF UK
Intuit Ltd for Intuit QuickBooks
Kindred for Post Office
Media Bounty for Bodyform
Open Influence, Scout Lab, Jump450
Purpose for The United Nations Secretary General
Stackworks, Twitter UK for Solace Women's Aid
Vayner Media for NatWest Group
Best Video Campaign
Casual Films for Haringey Council
Don't Panic London for Marine Stewardship Council
Freuds for Public Health England (PHE)
Iris for Starbucks
MS International Federation
Ovarian Cancer Action
The Bloc for EmpowHer
The Gate London for LGBT Foundation
Best Stunt or Live Event
A Studio of Our Own for Bloody Good Period
British Red Cross
Gravity Road for Sainsbury's
LadBible Group
The Bloc for EmpowHer
Best Content Marketing Campaign
Brands2life LinkedIn
ESI Media for Evening Standard
Glasgow Science Centre
Intuit Ltd Intuit QuickBooks
UpKeep Maintenance Management
Best Integrated Campaign (offline & online)
23red for The National Lottery Community Fund
Freuds, Proud Robinson + Partners for Public Health England & Treatwell
Fuse, Heads Together, freuds, inc, Atomized for The FA, Heads Together, Public Health England
LadBible Group
Participant Media
VMLY&R Miami for BeIN Sports
Best in Representation of Diversity & Inclusivity in a Campaign
Age UK on behalf of the Richmond Group of charities
Catch for Callaly
Iris for Starbucks
LadBible Group
