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Finalists Announced for 2020: The Drum Awards for Social Purpose

By Eleanor Lim-November 5, 2020
Ovarian Cancer Action, LadBible, Age UK and 23red are among the finalists for The Drum Awards for Social Purpose.

The Drum Awards for Social Purpose celebrate the most innovative and effective work in socially responsible marketing. The awards highlight the efforts of marketers with vision, and campaigns that drive brand purpose, which serve to remind the industry that marketing really can change the world.

This chair of this year's jury is Clare Phillips, Director of Social Purpose at ITV, and the judging panel includes senior figures from brands and agencies Ben & Jerry's, Kin, GOOD Agency, Dole Packaged Foods, British Red Cross and Team UnLimbited.

In light of the ongoing global situation, The Drum Awards have moved online. A virtual ceremony will take place on Tuesday, 1 December at 4pm GMT. It will be free to attend and you can register here.

Team of the Year

  • ChannelMum.com

  • Team Rubicon

Change Maker of the Year 2020

  • Ann Mukherjee of Pernod Ricard North America

  • Fahad Khawaja of Hue

  • Julia Bainbridge of Freuds

  • Rachel Barber-Mack of Media Smart

  • The Empathy Business for Belinda Parmar OBE

  • Vicky Jacobs and Ovarian Cancer Action

Campaign of the Year (for profit)

  • 89up for GoFundMe

  • Brands2life for LinkedIn

  • Crystallised for The Wonderful Wig Company

  • Intuit Ltd for Intuit QuickBooks

  • Saatchi & Saatchi for BT

  • StrawberryFrog for Truist Financial

Campaign of the Year (not for profit)

  • Age UK on behalf of Richmond Group of Charities

  • Freuds, Proud Robinson + Partners for Public Health England & Treatwell

  • Goodsted, Given for Goodsted

  • LadBible Group

  • Participant Media

  • Polonsky & Friends, Gaeleen Quinn (Q&A)

  • Purpose for The United Nations Secretary General

  • Studio Republic, LiveWire Sport for Mass Participation Sports Organisers (MSO)

Best in Brand Purpose

  • Bambino Mio

  • ChannelMum.com

  • ITV plc

  • Lucozade Ribena Suntory for Lucozade Sport

  • Saatchi & Saatchi for BT

  • The Associated Press

Best in Community Engagement

  • 23red for The National Lottery Community Fund

  • Aviva, Given London for Aviva

  • Dentsu Aegis Network

  • Glasgow Caledonian University

  • Gravity Road for Sainsbury's

  • KINC for Timberland

  • Next Insurance

  • Revolt London, Tribe Named Athari for London Black Lives Matter

Best Brand/Charity Collaboration

  • Aviva, British Red Cross for Aviva

  • Comic Relief US

  • GHD

  • LadBible Group for FreedomToDonate

  • Media Smart and 32 supporters from the advertising industry

  • NSPCC, Lidl GB

  • Stackworks, Twitter UK for Solace Women's Aid

  • StrawberryFrog for Truist Financial

Best in Diversity & Inclusivity

  • 23red for NHS Blood and Transplant (NHSBT)

  • Innovation of the Year

  • Intuit Ltd for Intuit QuickBooks

  • The Bloc for EmpowHer

  • VMLY&R for Starbucks

Best Use of Technology

  • 3 Sided Cube for The World Resources Institute

  • Crowdfunder UK

  • Facebook UK for CoppaFeel!

  • Giant Digital

  • Good-Loop for Co-Op Bank

  • RAPP UK for Mermaids

  • Stackworks, Twitter UK for Solace Women's Aid

Best PR Campaign

  • 23red for Department for Environment, Food and Rural Affairs (Defra)

  • Frank for The Lewis Pugh Foundation

  • Freuds for NHS England & NHS Improvement

  • Freuds, Atomized, Fuse, Inc. London for Public Health England (PHE), The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge)

  • Kindred for The Internet Watch Foundation (IWF), the Marie Collins Foundation (MCF)

  • Mattel for Barbie

  • Pernod Ricard Absolut Vodka for Pernod Ricard North America; Absolut

Best Digital Campaign

  • Brands2life for LinkedIn

  • City Football Group, Manchester City FC for Xylem

  • Empower Agency for Toilet Twinning

  • Intuit Ltd for Intuit QuickBooks

  • RAPP UK for Mermaids

  • Studio Republic, LiveWire Sport for Mass Participation Sports Organisers (MSO)

  • Verizon

  • VMLY&R Miami for BeIN Sports

Best Social Media Campaign

  • Facebook UK for WWF UK

  • Intuit Ltd for Intuit QuickBooks

  • Kindred for Post Office

  • Media Bounty for Bodyform

  • Open Influence, Scout Lab, Jump450

  • Purpose for The United Nations Secretary General

  • Stackworks, Twitter UK for Solace Women's Aid

  • Vayner Media for NatWest Group

Best Video Campaign

  • Casual Films for Haringey Council

  • Don't Panic London for Marine Stewardship Council

  • Freuds for Public Health England (PHE)

  • Iris for Starbucks

  • MS International Federation

  • Ovarian Cancer Action

  • The Bloc for EmpowHer

  • The Gate London for LGBT Foundation

Best Stunt or Live Event

  • A Studio of Our Own for Bloody Good Period

  • British Red Cross

  • Gravity Road for Sainsbury's

  • LadBible Group

  • The Bloc for EmpowHer

Best Content Marketing Campaign

  • Brands2life LinkedIn

  • ESI Media for Evening Standard

  • Glasgow Science Centre

  • Intuit Ltd Intuit QuickBooks

  • UpKeep Maintenance Management

Best Integrated Campaign (offline & online)

  • 23red for The National Lottery Community Fund

  • Freuds, Proud Robinson + Partners for Public Health England & Treatwell

  • Fuse, Heads Together, freuds, inc, Atomized for The FA, Heads Together, Public Health England

  • LadBible Group

  • Participant Media

  • VMLY&R Miami for BeIN Sports

Best in Representation of Diversity & Inclusivity in a Campaign

  • Age UK on behalf of the Richmond Group of charities

  • Catch for Callaly

  • Iris for Starbucks

  • LadBible Group

This article is about: World, The Drum Awards, The Drum Social Purpose Awards, Advertising, Marketing, Public Relations