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Tiger Beer introduces virtual street food fiesta to satisfy Malaysians’ cravings


By Shawn Lim | Reporter, Asia Pacific

November 3, 2020 | 3 min read

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Tiger's virtual street food carnival.


Consumers can order real food and drink from Tiger’s virtual street food carnival.

In the absence of live events due, Tiger Beer is introducing The Tiger Street Food Virtual Festival in Malaysia. Users will be able to walk the streets as their own customized avatar, choosing from various hairstyles and items of clothing to perfect their look – while ordering real food and drink from the festivals’s concession stands and winning discounts in games created specially fo the activation.


They will then use their avatars to interact with others, play games and visit vendors, before ordering street food directly to their door through DeliverEat, the official delivery partner of the Tiger Street Food Virtual Festival.

When they arrive at Street Food Central, they can play games to win rewards, get recommendations on must-try dishes and find exclusive Happy Hour promotions from Drinkies, Heineken Malaysia Berhad’s at-home beer delivery service.


There are two games to play hosted by YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin.

Users that play Lizz Chloe’s game, The Tiger Beer Hunt, must race around Street Food Central collecting hidden bottles of Tiger Beer. 100 high-scoring visitors will each win a discount code for real food and beverage purchases at the event.


There is also The Tiger Crystal Mountain Climber Challenge, hosted by Harvinth Skin, in which users will dodge obstacles, snowballs and yetis while collecting bottles of Tiger Crystal.


Street Food Central also plays host to the Drinkies Bar, where users can order chilled Tiger Beer to be delivered to their home. If they stop by between 3pm and 5pm, they can unlock an additional promotion, earning them a discount on purchases of Tiger Beer.


Malaysian hip-hop artist Namewee will join users live from Taiwan with a performance on the opening night.

The Tiger Street Food Virtual Festival opens 6 November and will be open for the whole of the month.

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