The Drum Awards for Social Media 2022

Live in -h -min -sec

Advertising Hospitality Coronavirus

Scottish hospitality industry collaborates on SOS campaign to save jobs


By John Glenday | Reporter

November 3, 2020 | 4 min read

Sponsored by:

What's this?

Scotland’s hospitality industry is appealing directly to the public to save 100,000 at-risk jobs with a hard-hitting ad campaign demanding enhanced government support.


Scottish hospitality industry collaborates on ‘SOS’ campaign to save jobs

Orchestrated by the Scottish Hospitality Group, the Scottish Beer and Pub Association, The Scottish Licensed Trade Association and UKHospitality, the campaign lays bare the devastating impact of lockdown on the industry.

The ‘SOS Save Our Jobs’ campaign

  • The hospitality fears its very survival is at stake as measures to slow the spread of Covid-19 leave pubs, cafes and restaurants to foot the bill.

  • The latest campaign builds on the momentum generated by last month’s ’Save Our Jobs’ PR push spearheaded by Taste Communications, which saw hospitality workers take to social media with the hashtags #SaveOurJobs and #ScottishHospitality.

  • Now the public is being called upon to play their part once again by raising awareness of the industry’s plight and urging action by writing to MSPs in support of the sector.

  • The billboard blitz will pepper key urban locations, including Glasgow Quayside, Niddrie Mains Road in Edinburgh and Caledonian Road in Wishaw.

A vital part of the economic picture

  • Hammering home the importance of action, Stephen Montgomery, spokesperson for the Scottish Hospitality Group, said: “I think this campaign highlights the extent of the issues we are facing, with a tsunami of redundancies already taking place. Our staff are a key priority for us, and they play a major part in the cogs of our businesses. For them, it’s not just about losing their jobs. It’s about their families and the mental health that surrounds all this. We need to protect them. They are a part of our greater hospitality family.“

  • Echoing such thoughts, Marc Keenan, managing director of Ocean Scotland, added: “The campaign will be seen by hundreds of thousands of people and we hope they will add their voice to the campaign to save hospitality jobs.“

Advertising Hospitality Coronavirus

Content created with:

Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +