You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, everyone’s talking about Burger King’s ‘endorsement’ of McDonald’s.
“We never thought we’d be asking you to do this,” begins the classy-looking message from Burger King.
After years of trolling its arch-nemesis McDonald’s, today (2 November) Burger King got sentimental, asking its fans that despite all its efforts to highjack McDonald’s customers, it now wants you to ‘order from McDonald’s’.
‘Just like we never thought we’d be encouraging you to order from KFC, Quick, O’Tacos, Domino’s Pizza, Subway, Eat Sushi, Pizza Del Arte, Hippopotamus, Pitaya, Sushi Shop, Big Fernand, Mamma Primi, Chez Michel, Le Bistrot Basque, Café Kokomo, Yima… or any of the other independent food outlets, too numerous to mention here,” the print ad continues.
A sign of the desperate times we find ourselves in, the ad aims to remind people that food outlets are suffering at the hands of the pandemic, causing widespread unemployment as a result.
Burger King wants its fans to know that although “getting a Whopper is always best, ordering a Big Mac is also not such a bad thing.” Beyond its social channels, the print ad was placed in two French national newspapers - L’Équipe and Le Journal du Dimanche.
For anyone who had followed Burger King for the past few years, this is extremely out of character. Just last week, it played a Halloween stunt on its rival, where it installed voice-recognition software in its toilets, trained to listen out for the words ‘cancelled clown’. If uttered three times, the lights of the toilet dimmed, and an eere Ronald McDonald appeared.
And at the end of 2019, Burger King revealed it had hidden a Big Mac behind ever Whopper it had photographed that year - to prove that its Whopper outsized McDonald’s alternative.