TikTok transitions with Shopify e-commerce deal
TikTok has formed a global partnership with the e-commerce platform Shopify, as it doubles down on its social commerce ambitions. The tie-up will make it easier for Shopify's one million-plus merchants to reach TikTok’s younger audience, and will ultimately expand to include other in-app shopping features.
TikTok has formed a global partnership with the e-commerce platform Shopify
How will the partnership work?
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The agreement will enable over a million Shopify merchants to create, run and optimise TikTok marketing campaigns straight from a custom dashboard upon downloading the TikTok channel app from the Shopify App Store.
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The ad tool carries over key functions from the TikTok for Business Ads Manager, enabling merchants to create native shareable content that transmutes products into In-Feed video ads.
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Additionally, Shopify Merchants will gain the ability to target audiences based on gender, age, behaviour and video category as well as track the performance of campaigns over time.
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Moreover, Shopify merchants will be able to utilise 'TikTok Pixel', a tool to more easily track conversations driven by advertising.
Why it matters
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TikTok's audience share has been surging, especially in Europe, with over 17 million locked down citizens spending over an hour a day on the app in Britain alone.
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E-commerce firms have been scrambling to claim a slice of this action, which has played a key role in Walmart's decision to participate in the TikTok-Oracle deal to pre-empt a looming US ban - which remains up in the air pending the outcome of the upcoming presidential election.
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TikTok has been busy building its in-house capabilities too with a variety of recent tools and features such as enabling users to add e-commerce links to their bios, a 'Shop Now' button for brand videos and shoppable components to hashtags such as the upcoming #ShopBlack.
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TikTok
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