Experience agency Isobar HK is supporting the ‘ShareJoy’ campaign as a community partner to promote positivity and happiness in Hong Kong. The ‘ShareJoy’ campaign is an initiative by Google Hong Kong that features the Ho Jeng AR app, an augmented reality-enabled app with six iconic characters designed exclusively for Hong Kong, aiming to spread happiness and positivity in Hong Kong.
The campaign aims to create a movement to renew optimism, reconnect people and communities, revitalise large and small businesses and support the local economy. To bring the characters to life, Isobar created profiles for them, each has a name, personality, mental state, origin story and catchphrase to encourage people to ‘go out and do something fun’.
Isobar leveraged the expertise developed through Isobar Good, the agency’s purpose initiative that brings about business results through social impact. Through its storytelling and creative capabilities, Isobar helped bring these characters to life with a series of animated adventure stories to emotionally resonate with both young and old and boost the wellbeing of family and friends.
A printable activity pack has also been developed, to work in partnership with leading NGOs, to support mental-wellbeing, playdates and elderly engagement. Using storytelling and communications to develop intergenerational relationships and improve happiness and wellbeing.
"I'm thankful for the support from our very creative friends at Isobar to the ‘ShareJoy’ campaign. They have helped to bring the story of the joyful Ho Jeng AR characters to life," said Leonie Valentine, managing director, sales and operations, Google Hong Kong.
David Jessop, chief executive officer, Isobar Hong Kong added: “We are delighted to support Google’s ‘ShareJoy’ project. The Ho Jeng AR app showcases how technology and creativity can work together to deliver meaningful and impactful experiences – especially when purpose is woven into the strategy.”