Sports stars court disaffected US voters in Nike get-the-vote-out ad
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Here we explore Nike's increasing involvement in US politics as demonstrated by the sportswear brands latest push to get out the vote, 'You Can't Stop Our Voice'.
Nike is harnessing its marketing clout to encourage voter participation by depicting athletes such as basketball star LeBron James to minimise the hoops voters must jump through to cast their ballot.
‘You Can't Stop Our Voice‘ focuses on the difficulty of securing access to polling stations, prompting Nike to partner with Lyft to offer discounted rides to voters heading to the polling booths in low turnout areas such as Atlanta, Chicago and Baltimore.
Directed by Hiro Murai and narrated by actress Regina King, the timely piece follows the 55th anniversary of the Voting Rights Act over the summer, marked by a Nike partnership with Time to Vote, a non-partisan initiative to increase turnout.
Produced by Wieden + Kennedy Portland the 60-second piece tells voters that you don't have to be a sports star to change the world. Nike has become increasingly active in US politics, forging a series of partnerships with polling organisations such as Rock the Vote, to establish a voter registration tool and state-level voter information.
The sports brand has also teamed up with When We All Vote to provide further information and resources to disaffected voters ahead of the 3 November poll.
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