Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

2020 nominations announced for The Drum Awards for Digital Industries

The shortlist for The Drum Awards for Digital Industries 2020 has been announced.

The Drum Awards for Digital Industries (formerly DADIs) reward the best and most effective work in the digital industries. Advertisers have more data at their disposal, more channels available and more tools to utilise, so it takes a exceptional team, campaign or platform to stand out from the crowd.

Open internationally to all agencies and brands, these awards seek to elevate the most effective, exciting and innovative digital work from around the world.

This year’s elite jury included senior figures from BBDO Asia, Publicis Poke, EE, BBC Creative and Deloitte Digital. Phil Jones, founder and organiser of Podge Events, returned to lend his expertise as chair of the judges.

In light of the ongoing global situation, The Drum Awards have moved online, and a virtual ceremony will take place on Friday 13 November. This will be part of The Digital Summit festival and free to attend. You can register via the festival website to be kept up to date.

Best Use of Pinterest

  • 1 Milk 2 Sugars Communications for Yves Rocher North America

  • Gymshark

  • Lego

  • Made.com

  • Manning Gottlieb OMD for John Lewis & Partners

  • Merkle EMEA for B&Q

  • Zenith for Birds Eye - Nomad Foods

  • Zenith for Macmillan Cancer Support

Agency of the Year

  • Born Group

  • CDS

  • Croud

  • Delete

  • ForwardPMX

  • Impero

  • Journey Further

  • OneFifty Consultanc

  • Rise at Seven

  • Waste Creative

Rising Star of the Year

  • Julian Smilg, Zone

  • Meera Rao, Cyber-Duck Ltd

  • Michael Makinde, Kinde

  • Sophie Ellis, LoopMe

B2B Sector

  • 9xb eCommerce for Jigsaw24

  • Agent3 for BMC

  • Cyber-Duck Ltd for Sport England

  • EPAM Systems for Ezra - Powered by LHH

  • Intuit Ltd

  • Smarts for Diageo Bar Academy

  • Stein IAS for Marshalls

  • Stein IAS for Tetra Pak

  • True for Click Travel

Public Sector

  • Brave Bison for Internet Watch Foundation / Marie Collins Foundation

  • JSC Electronic Moscow (Online voting system Active Citizen)

  • JSC Electronic Moscow (The Official Web Portal of Moscow Government - Mos.ru)

  • Karmarama for Institute of Coding

  • MMT Digital for Translink

  • Natives for Study in Sweden

  • OneFifty Consultancy for British Business Bank

Consumer Products or Services

  • 9xb eCommerce for Bathstore (Homebase)

  • AnalogFolk for BT

  • Born Group for Mondelez (Cadbury Gifting)

  • ForwardPMX for Glamglow

  • ForwardPMX for The Scotch Malt Whisky Society

  • Rumour Mill Creative Communications for Gander

  • The& Partnership Manchester, Movable Ink for TalkTalk

Not-for-Profit/Charity

  • Crafted for Médecins Sans Frontières - UK

  • Croud for The Royal British Legion

  • In the Company of Huskies for Movember

  • JSC Electronic Moscow

  • LadBible Group for FreedomToDonate

  • Levin Riegner for Mark Domino / Spireworks

  • Studio Republic, Mass Participation Sports Organisers (MSO), LiveWire Sport for Mass Participation Sports Organisers (MSO)

Professional Services

  • 383 Project for Busy Bees Nurseries

  • EPAM Systems for Ezra - Powered by LHH

  • Intuit Ltd

  • Financial Services

  • Awin for Admiral

  • CHS for HSBC UK

  • CHS for Petplan

  • Cramer-Krasselt for Edward Jones

  • Cyber-Duck Ltd for The Financial Ombudsman Service

  • Intuit Ltd

  • JSC Electronic Moscow

  • Zlashy Limited for Fidelity Hong Kong

In-House

  • DigiPlex

  • Waste Creative

  • News/Media/Publishing

  • RT

  • Recruitment

  • Beyond for Reed

  • SMRS for Unlocked

Travel/Leisure/Sports

  • Delete for Southampton Football Club

  • iClick Interactive Asia Group Limited for W London Hotel

  • ITV for ITV Sport

  • Qumin for FC Barçelona

  • Rise at Seven for SpaSeekers

  • Soon_ for Ineos Team UK

  • Threepipe for Threepipe & The England and Wales Cricket Board

Entertainment Industry

  • Groupon for Now TV

  • OMD EMEA for Sony Pictures Entertainment

  • Waste Creative for Supercell (Brawlimation: An Epic Community Fan Art Challenge)

  • Waste Creative for Supercell (King of Clash: Waste x Supercell)

Automotive and Transport

  • Critical Mass for BMW

  • Dotdash for Uber

  • Imagination for Jaguar Land Rover

  • Kin + Carta Connect for Lexus Europe

  • Sapient Corp d/b/a Razorfish for Mercedes-Benz USA

  • the7stars, The Trade Desk for Great Western Railway

  • Twitch, Porsche for Porsche

  • Zone for BMW Group UK

Retail

  • Born Group for Changi Airport Group

  • Journey Further for Evans Cycles

  • NMPi for Marks and Spencer International

  • Rise at Seven for Game

  • Sino Real Estate Agency Limited

  • Zlashy Limited for Vans

  • Zone for BMW Group UK

Healthcare and Pharma

  • Stein IAS for Covance

  • Tangerine communications for Specsavers

  • Twitch, Platform GSK for Platform GSK & Corsodyl

Best Website Design

  • Beyond for Royal College of Art

  • Born Group for Love,Bonito

  • Born Group for Titan

  • Sapient Corp d/b/a Razorfish for Mercedes-Benz USA

  • The Tomorrow Lab for Montalto Estate

  • Third and Grove for King Arthur Flour

  • Third and Grove for World Vision International

Most Effective Use of Organic Search

  • Accelerate Agency, RingCentral for RingCentral

  • Aqueous Digital for ITP Packaging

  • Impression for Harvey Water Softeners

  • Kin+Carta Connect for LNER- London North Eastern Railway

  • Novos for Bloom & Wild

  • Rapp UK for Mermaids

  • Rise at Seven for Game

  • Zenith for Birds Eye (Nomad Foods Europe)

Most Effective use of Paid Search

  • Avantia

  • ForwardPMX for Tommy Hilfiger

  • Impression for Cancer Research UK

  • Infinity for Blue Bay Travel

  • Journey Further for Evans Cycles

  • Launch Online for Aria Holidays

  • Mediaworks UK Limited for Dune London

  • Novi.digital Ltd for English Lakes Hotels

Digital Media Strategy

  • Cramer-Krasselt for Edward Jones

  • ForwardPMX for Glamglow

  • Intuit Ltd

  • Smarts for Diageo Bar Academy

Most Effective Use of Affiliate Marketing

  • Acceleration Partners for Le Col

  • CityAds Media

  • Commission Factory for Lovehoney

  • ForwardPMX for The Scotch Malt Whisky Society

  • Groupon for Now TV

  • Havas Media for Mitchells & Butlers

  • Partnerize for Charlotte Tilbury

  • Publisher Discovery, Affiliate Future, Publisher Discovery for Master of Malt

Most Effective Viral Campaign

  • Day One Agency for Chipotle Mexican Grill

  • ITV for ITV Sport

  • Rise at Seven for Game

Most Effective Use of Mobile

  • Day One Agency for Chipotle Mexican Grill

  • EPAM Systems for Ezra - Powered by LHH

  • Merkle EMEA for Aptaclub

Technical Innovation

  • 1000heads Ltd for Napapijri

  • 383 Project for Busy Bees Nurseries

  • Condé Nast

  • Cramer-Krasselt for Edward Jones

  • DigiPlex

Video Website/Video

  • RT

  • Adeo Group for Eden Mill

  • Critical Mass for AT&T

  • Dotdash for Ford

  • Intuit Ltd

  • True for RockWool

  • WP Engine

Integrated Marketing Campaign

  • 1000heads Ltd for Napapijri

  • BeIn Sports, VMLY&R Miami for #HinchasWanted

  • CHS for HSBC UK

  • ITV

  • Karmarama for Institute of Coding

  • Studio Republic, Mass Participation Sports Organisers (MSO), LiveWire Sport for Mass Participation Sports Organisers (MSO)

  • True for Click Travel

  • Zlashy Limited for Vans

Most Effective Use of Social Media

  • Critical Mass for Lactaid

  • Day One Agency for Chipotle Mexican Grill (Chipotle’s TikTok Timeout)

  • Day One Agency for Chipotle Mexican Grill (Chipotle's Summer of TikTok)

  • Envision Virgin Racing

  • Fifa, WePlay for Fifa

  • Hey Honey for Crocs

  • Imagination for Ford Motor Company

  • Merkle EMEA for WWF UK

  • WATConsult for Nikon India

UX/Usability

  • Born Group for Digi Telecommunications

  • Born Group for Mondelez (Cadbury Gifting)

  • EPAM Systems for Ezra - Powered by LHH

  • MMT Digital for Translink

  • Sino Real Estate Agency Limited

  • Third and Grove for King Arthur Flour

  • Third and Grove for World Vision International

  • Most Effective Use of Branded Content

  • Altair Media for National Theatre

  • Karmarama for Plusnet

  • Qumin for Barçelona

  • RT

  • Stein IAS for Trelleborg Marine & Infrastructure

  • Twitch, Porsche for Porsche

Most Effective Use of Data

  • Condé Nast (Condé Nast builds interactive recipe finder during Covid-19 to help consumers find recipes based on items in their pantry)

  • Condé Nast (Condé Nast builds new AI capability that increases social media post engagement by 47% YoY)

  • Kin + Carta Connect for Lexus Europe

  • NMPi for Marks and Spencer International (This is Not the Right Size)

  • NMPi for Marks and Spencer International (Not All International Markets are Created Equal)

  • Peak Ace AG for kartenmacherei

  • Rapp UK for Ralph Lauren

  • Three Whiskey for Pronovias

Paid Media Campaign

  • Crafted for Médecins Sans Frontières - UK

  • Cramer-Krasselt for Edward Jones

  • ForwardPMX for Glamglow

  • Innovation Visual for Applaud

  • True for Click Travel

Most Effective Use of VR and AR

  • RT

  • 1000heads Ltd for Napapijri

  • Blippar for OnePlus

  • Facebook UK for Capitol Records UK and KIN Partners

  • Facebook UK for Sony Music UK, Columbia Records UK

  • SolarFlare Studio for Asics

  • Most Effective Use of AI/Machine Learning

  • Automated Creative for GSK

  • Bray Leino for Covonia – Thornton & Ross

  • Condé Nast

Best Tech Platform

  • Akero

  • Altair Media, 10point6

  • Cognizant technology solutions

  • Impact

  • JSC Electronic Moscow

  • Mapp Digital

  • Vendasta

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis