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Finalists of The Drum Awards for Social Media 2020 announced

Finalist DC Comics UK

DC Comics, Reebok, HBO, Beats by Dr Dre, Wendy's, Häagen-Dazs, Virgin, Hyundai, WWF International and Puma are among the many finalists for The Drum Awards for Social Media 2020.

Chaired by David Wilding, director of planning, Twitter UK, the judging panel brought together industry experts from Google, Diageo, Specsavers, Conde Nast, Jaguar Land Rover, Ikea, Reddit, LinkedIn and more.

Now, more than ever perhaps, social media is a vital tool to reach audiences. These awards celebrate those who were pushing boundaries and cleverly using social as part of the overall marketing mix.

Naturally, in light of the current global situation, The Drum Awards have moved online. The virtual ceremony will take place on Thursday 12 November, keep an eye on the awards site for more details.

Now, onto the most important part, the nominees:

Social Media Rising Star

  • Charlie Cranstone, LiveWire Sport
  • Fadumo Olow, The Telegraph
  • Martell Pegues, Bleacher Report
  • Joaquim Salguerio, OMD EMEA
  • Serena Bhardwaj, Bauer Media UK
  • Tim Armoo, Fanbytes

Community Manager of the Year

  • Aaron Gillies, UKTV
  • Duncan Vicat-Brown, UKTV
  • Elliot Gonzalez, UKTV
  • Siobhan Sullivan, Crunchyroll

In-House Client Team of the Year

  • Bark
  • Crunchyroll
  • UKTV

Social Media Agency or Team of the Year

  • Battenhall
  • Brands2life
  • EPAM Systems for Vue Cinemas
  • Hey Honey
  • OneFifty Consultancy
  • Peak Ace AG
  • Reebok
  • Wilderness agency

Most Effective Use of Twitter

  • BMO Financial Group
  • Redfish
  • Vodafone UK - #KeepingTheUKConnected
  • Wilderness agency for HBO

Best Use of Facebook

  • Battenhall for DC Comics UK
  • Be-Hookd Digital for Really Useful Group
  • Facebook UK for Defected Records
  • Intuit Ltd for Intuit QuickBooks
  • Redfish
  • Smarts for Diageo Bar Academy
  • Tangerine Comms for Specsavers

Best Use of Snapchat

  • Fanbytes for HM Government
  • Manning Gottlieb OMD
  • MediaCom for Maltesers ( MWC)
  • Publicis Imagine for The Walt Disney Company

Best Use of Tik Tok

  • AnalogFolk for Beats by Dr. Dre
  • Battenhall for NHS England and NHS Improvement
  • Berlin Cameron for Walgreens
  • British Red Cross
  • Fanbytes for Arista Records and The Orchard
  • OneFifty Consultancy for Toby Carvery
  • Reebok
  • World Economic Forum

Best Use of Instagram

  • Battenhall for DC Comics UK
  • Battenhall for NHS England and NHS Improvement
  • Crunchyroll
  • Puzzle for Klarna UK
  • Sunny Side Up for Berry People

Best Influencer Campaign

  • Brands2life for LinkedIn
  • Hearst Global Solutions for Nike Air Max Verona
  • Space for Häagen-Dazs
  • Target 10 for OraQuick
  • The Fifth
  • UM Birmingham for Network Rail
  • Yo Adrian for Joico Sweden

Most Effective Use of Group or Community

  • Hylink Digital Solutions for UCLA Health
  • Mindful Chef
  • Space for Häagen-Dazs
  • UKTV
  • VMLY&R for Wendy's
  • Waste Creative for Supercell
  • World Economic Forum

Most Effective Use of Imagery

  • Huge for Getty Images UK

Most Effective Use of Video

  • Altair Media for National Theatre
  • Brands2life for LinkedIn
  • Innocean USA for Hyundai Motor America
  • Jungle Creations for Camelot & The National Lottery Promotions Unit
  • RT for Lessons of Auschwitz: VR tribute by school students
  • RT for War: Kids' Drawings in VR animation
  • UM Birmingham for Network Rail

Best Use of Live Video

  • Chelsea Football Club
  • Intuit Ltd for Intuit QuickBooks
  • John Brown Media for NatWest
  • Refinitiv
  • Sven for OPPO Philippines
  • The Donkey Sanctuary
  • Waste Creative for Supercell

Largest ROI From a Social Media Campaign or Strategy

  • Blue Bear Creative for Noodles & Company
  • Facebook UK for Tesco
  • Refinitiv
  • Sven for Glucerna (Abbott Philippines)

Low Budget

  • Battenhall for DC Comics UK
  • Battenhall for NHS England and NHS Improvement
  • Intuit Ltd
  • Kindred for Post Office
  • Multivitamin Group for Pants & Socks
  • Redtorch for Fédération Equestre Internationale (FEI)
  • Reebok
  • SVEN for OPPO Philippines
  • Ultrasupernew for Puma SE-Asia

Best Use of Social Media Advertising

  • Bark
  • Byte London for Just Eat
  • Hearst Global Solutions for Gucci
  • Helen & Gertrude for Hologic Genius 3D Mammography
  • Overdrive Digital for Iconic London
  • Peak Ace AG for Sephora

Most Innovative Use of Social

  • Hey Honey for Crocs Europe
  • Huge for Jeep
  • Karmarama for Institute of Coding
  • Noise Media Group for Just Eat
  • RT
  • Spirable for Aldi

Best Socially Responsible Initiative

  • Battenhall for NHS England and NHS Improvement
  • Brands2life for LinkedIn
  • Cox Communications
  • RT for Lessons of Auschwitz: VR tribute by school students
  • RT for The Endless Letter on Instagram Stories
  • Space & Time Media for OceanSaver
  • World Economic Forum

Best FMCG/Consumer Goods Social Media Strategy/Campaign

  • Kairos Media for KFC Gaming
  • Manning Gottlieb OMD for McVitie's (Pladis)
  • Space for Häagen-Dazs

Best Travel/Leisure/Sports Social Media Strategy/Campaign

  • Epam Systems for Vue Cinemas
  • M&C Saatchi Sport & Entertainment for Heineken
  • Redtorch for International Skating Union
  • Sven for Philippine Airlines
  • The Fifth
  • Wunderman Thompson UK for BT Sport

Best Public Sector Social Media Strategy/Campaign

  • Battenhall for NHS England and NHS Improvement
  • Bird Aware Solent
  • Brave Bison for Internet Watch Foundation / Marie Collins Foundation
  • iCrossing UK for Visit Wales
  • Karmarama for Institute of Coding
  • OneFifty Consultancy for British Business Bank
  • VMLY&R for U.S. Navy

Best Retail/E-Commerce Social Media Strategy/Campaign

  • 1000heads Ltd for Napapijri
  • Battenhall for DC Comics UK
  • Climb Online for Olivier Baby Ltd
  • Initiative Jr. & Reprise for The LEGO Group
  • January Digital
  • Manning Gottlieb OMD for MAC (Estee Lauder)
  • Peak Ace AG for Sephora
  • Puzzle for Wilko
  • Tiger Pistol for Joann Stores
  • Yo Adrian for Joico Sweden

Best Charity or Not For Profit Social Media Strategy/Campaign

  • Cubaka for The Royal British legion
  • LiveWire Sport for The 2.6 Challenge
  • RT
  • Tug Agency for WWF International
  • UM Birmingham for Network Rail

Best Financial Sector Social Media Strategy/Campaign

  • Engine for Churchill Insurance/Direct Line Group
  • NN Group
  • OMD UK for Barclays
  • Virgin Money

Best B2B Sector Social Media Strategy/Campaign

  • Intuit Ltd
  • Merkle DWA for Cisco
  • Peak for FedEx Express Europe
  • Smarts for Diageo Bar Academy

Best Automotive or Transport Sector Social Media Strategy/Campaign

  • Innocean USA for Hyundai Motor America, Hyundai Highways
  • Innocean USA for Hyundai Motor America, Smaht Pahk
  • Team AMQ for Mercedes-Benz
  • UM Birmingham for Network Rail

Best Integrated Campaign

  • Byte London for Just Eat, Did Somebody Say Just Eat
  • Byte London for Just Eat, Love Island
  • Innocean USA for Hyundai Motor America
  • Karmarama for Institute of Coding
  • Seen Connects for eBay
  • Seventy Agency for OnePlus
  • TMW Unlimited for Simple Skincare
  • White Rivers Media Solutions Pvt. Ltd for Times Network
  • Wunderman Thompson UK for BT Sport

Best Crisis Management

  • Hylink Digital Solutions for Multi-Brands & DMOs
  • The Big Group Limited for Openreach
  • TMW Unlimited for Danone Special Nutrition

Best Social Stunt

  • Kairos Media for KFC Gaming
  • VaynerMedia for Kraft Heinz/Planters

Most Effective Use of Insight/Monitoring

  • Blue Bear Creative for Noodles & Company
  • Havas Media for O2
  • Hey Honey for Crocs Europe
  • OneFifty Consultancy for British Business Bank
  • ​Proof for Telus International Europe

Best Viral Campaign

  • Kairos Media for KFC Gaming
  • Reebok
  • VaynerMedia for Kraft Heinz/Planters

Best Social Event

  • Space for Häagen-Dazs
  • Socially Powerful Media for Xiaomi
  • M&C Saatchi Sport & Entertainment for Heineken
  • Bauer Media UK for Absolute Radio
  • Medium Rare
  • 2Heads Global Design Ltd for Airbus

Most Effective Use of Promotions/Competitions

  • 2Heads Global Design Ltd for Airbus
  • OMD UK for McDonald's
  • FedEx Express Europe

Most Effective Use of a Chatbot

  • Havas Media for BBC
  • MediaCom UK for NOW TV
  • TMW Unlimited for Simple Skincare
  • Merkle EMEA for WWF UK

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