You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, everyone is talking about Borat.
It's been 14 long years since Sacha Baron Cohen introduced the world to Borat Sagdiyev - the endearing, fictional Kazakh journalist who has been a pop culture mainstay ever since.
With the sequel due for release tomorrow (23 October) Amazon Prime Video has arranged a host ‘very nice’ of stunts to ensure everyone knows about the upcoming film, titled 'Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan'.
Highjacking landmarks across the UK, last night (21 October), Amazon Prime Video projected Borat, naked but for his iconic 'mankini' – only he has switched his regular lime green one for a face mask. Satirizing a pandemic PSA, the projection reads 'Wear Mask. Save Live,' only it doesn't specify where.
From Edinburgh Castle to the Angel of the North, the Tower of London to Anfield Stadium, it's hard to find a landmark in the UK that hasn't been plastered with a semi-naked Borat.
If you find yourself down by the Thames in London, you might see a blown-up Borat by Tower Bridge. Meanwhile, over in Sydney, Australia, a giant silver statue has been erected. To make things weirder, as part of the promotional stunt, Borat impersonators descended upon the statue, dressed in ‘face mask mankinis’ to perform a choreographed yoga performance.