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2020 nominations announced for The Drum Awards for Content

Dogs Trust, nominated in Best Not for Profit or Charity Content Marketing Campaign

The Drum Awards for Content honour the best content-driven campaigns and the people behind them, recognising work that cuts through the noise to resonate with customers.

This year’s judging panel included senior figures from IBM, TripAdvisor, Adobe, TikTok and Pernod Ricard, and was chaired by Arjoon Bose, head of culture and brand experience for Europe-Australasia at General Mills.

In light of the ongoing global situation, The Drum Awards have moved online and a virtual ceremony will take place on Tuesday, 10 November. This will be part of The Digital Summit festival and free to attend. You can register via the festival website to be kept up to date.

Content Marketing Agency of the Year

  • Haymarket Automotive Studio

  • Nothing's Gonna Stop Us Now

  • Peak Ace AG

  • Sunday

  • The River Group

  • Waste Creative

Best Branded Content Campaign

  • beIN Sports, VMLY&R Miami for #HinchasWanted

  • Brands2life for LinkedIn

  • Chief Productions for Paddy Power

  • Engine for Jägermeister

  • Havas Media for The National Association of Realtors

  • M&C Saatchi for BWS

  • Manchester City FC for Puma

  • Paddy Power (Peter Crouch – The Jockey)

  • Paddy Power (The Paddy Power Golf Shootout)

  • Twitch for Porsche

  • Wunderman Thompson UK for BT Sport

Best Use of a Content Marketing Platform

  • Borg & Owilli for Essity

  • Ex.Co for Sky TV

  • UBS

Best Use of Content on Social Platform

  • beIN Sports, VMLY&R Miami for #HinchasWanted

  • Boldspace for Heroes

  • Brands2life for LinkedIn

  • Glasgow Science Centre

  • Paddy Power (Darts From Home)

  • Paddy Power (The Mascot)

  • Space for Häagen-Dazs

  • Zoopla

Best Creative Content Idea Using Video

  • Brands2life for LinkedIn

  • Chief Productions for BBC

  • Gravity Global for Embraer

  • Kairos Media for KFC Gaming

  • Lively Worldwide for Ericsson

  • Tastemade for Castello

  • Waste Creative for Supercell

Most Innovative Use of New Social Platforms

  • AnalogFolk for Beats by Dr Dre

  • Paddy Power

  • Space for Häagen-Dazs

  • Yrs Truly for Wizards of the Coast

Best New Product or Publication Launch

  • Imagination for Ford Motor Company

  • Twitch for Porsche

Most Innovative or Creative Use of Content

  • Engine for Jägermeister

  • Kairos Media for KFC Gaming

  • Manchester City Football Club

  • Saatchi & Saatchi for BT

  • Waste Creative for Supercell

  • Zoopla

Best Integrated Cross-Channel Cross Media

  • White Rivers Media Solutions for Times Network

  • Wunderman Thompson UK for BT Sport

Best Use of Print in a Content Marketing Campaign

  • Oliver Agency for Unilever

  • Sunday for Ocado

  • The River Group for Co-op

Best Content Marketing ROI/Measurement Programme

  • Because Creative Experiences for Weber UK

  • Intuit for Intuit QuickBooks

  • The Think Tank for Asendia

  • To The End for Adrian flux

  • Yo Adrian for Joico Sweden

Best Automotive or Transport Content Marketing Strategy/Campaign

  • Cubaka for Virgin Trains

  • Haymarket Automotive Studio for Cupra UK/PHD

  • Haymarket Automotive Studio for Toyota UK/MSix

  • Twitch for Porsche

Best B2B Content Marketing Strategy/Campaign

  • Because Creative Experiences

  • Cheetah Digital

  • Gravity Global for Embraer

  • Intuit for Intuit QuickBooks

  • Lively Worldwide for Ericsson

  • PhotoShelter for New York Jets, GE, Applegate, James Beard Foundation, Chicago Blackhawks, Vegas Golden Knights, Professional Bull Riding and more

  • Propellernet for Yell

  • Pulsar

Best Public Sector or Government Content Marketing Strategy

  • Always Be Content for Scottish Water

  • Borg & Owilli for PostNord

  • Eskimosoup for Office of the Police and Crime Commissioner for Humberside

  • RHP

Best Not for Profit or Charity Content Marketing Strategy/Campaign

  • Boldspace for Heroes

  • Cubaka for The Royal British legion

  • Dogs Trust

  • Glasgow Science Centre

  • National Deaf Children's Society

Best Professional Services Content Marketing Strategy/Campaign

  • Because Creative Experiences

  • Propellernet for Rted People

  • Sunday for KPMG

  • Sunday for The Institute of Chartered Accountants in England and Wales (ICAEW)

Best Financial Services Content Marketing Strategy/Campaign

  • Business Insider for UBS

  • Earnest for Mastercard

  • Intuit for Intuit QuickBooks

  • Oliver Agency for Manulife

  • Passion Digital for DailyFX

  • UBS

Best News/Media/Publishing Content Marketing Strategy/Campaign

  • Borg & Owilli for Essity

  • Euronews for Euronews Embrace

  • Pulsar

  • Wicked Leeks

Travel, Leisure or Sports Marketing Strategy/Campaign

  • beIN Sport, VMLY&R Miami for #HinchasWanted

  • Manchester City FC for PUMA

  • Oliver Agency for WestJet

  • Paddy Power (Darts From Home)

  • Paddy Power (Peter Crouch - The Jockey)

  • Paddy Power (The Paddy Power Golf Shootout)

  • Paddy Power (The Mascot)

  • Paddy Power (The Sour Toffees)

Best Interactive Entertainment Content Marketing Strategy/Campaign

  • Waste Creative for Supercell

Best Retail Content Marketing Strategy/Campaign

  • M&C Saatchi for BWS

  • Yo Adrian for Joico Sweden

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