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Creative BBC Webinar

Webinar: creativity you can't see

By Emma Mulcahy, Writer

October 19, 2020 | 4 min read

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From 360-degree audio to the explosion of podcasts and the rise of voice-activated devices, today’s audio market is booming. And so, a century on from the beginning of the golden age of radio, we’re now entering a new golden age of audio where there has never been so many creative possibilities for brands to create content and tap into new avenues for marketing.

Spotify webinar

The webinar will highlight the opportunities for brands and advertisers by extending their campaigns to audio advertising

In a world increasingly dominated by screens, marketers are exploring audio as a means to cut through a cluttered media landscape that can leave consumers feeling fatigued.

In a survey conducted by Spotify last year, the streaming service found that 56% of people agree that audio is an escape from too much visual stimulation.

But with so many ways to reach consumers through audio, where do brands begin? And how do they ensure their ads don’t go unheard?

In collaboration with Spotify, The Drum is hosting a webinar on Wednesday 21 October, designed to highlight the opportunities for brands and advertisers by extending their campaigns and creative solutions to audio advertising. The webinar will feature thought leaders in this sector, including Ricardo Motti, creative solutions lead for Spotify across EMEA, along with creatives from AMV BBDO, Chaz Mather and Lucy Jones, sharing their expertise.

Register for the webinar here.

The panel will discuss how the opportunities made available by the growth in popularity of audio can work in your brand’s favour and how advertisers and creatives can make the most of the possibility. The purpose of this exclusive webinar is to explain why audio is now in this position, how we got here, and where we could be going. Attendees will learn:

  • How to harness the power of audio to reach people in the right moment at the right time
  • The creative potential of sound
  • The future of audio and the emerging innovations

The webinar will present a deep dive into audio advertising and track its earliest use in radio a century ago, to its position now and the multiple audio platforms available. Not only has audio as a format grown exponentially, but so too has its audience; never before has there been so many people choosing audio.

As part of the discussion, the panel of experts will discuss innovation in the audio advertising sector, sharing behind the scenes examples of some of the campaigns that have had the most impact and demonstrated maximum creativity. We will learn from the work of internationally recognised and acclaimed brands including BBC, KFC and Snickers.

Interested in learning how to unlock the full potential of audio advertising for your business? Register to attend this exclusive webinar now, here.

Creative BBC Webinar

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Spotify is a music, podcast, and video streaming service that was officially launched on 7 October 2008. It is developed by startup Spotify AB in Stockholm, Sweden....

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