To mark the launch of The Drum’s new manifesto – which introduces our editorial mission to help readers tackle the most pressing problems facing media and marketing right now – we’re christening today Solutions Day on thedrum.com.
Setting the tone for what you can expect from The Drum from here on out, throughout Tuesday our global team will be publishing a plethora of stories showcasing the creativity, ingenuity and adaptability of our industry at its finest.
From our journalists in the US, UK, India and Singapore, today you can enjoy:
Problem Solved – 24 solutions in 24 hours
On the hour every hour today, our editorial team will be spotlighting 24 recent examples of times when brands, agencies and media owners demonstrated their remarkable talent for solving problems. Read, for starters, the inside scoop on how KFC rejigged its suddenly problematic ‘Finger Lickin’ slogan during the pandemic.
How do you solve a problem like… keeping remote staff inspired?
In this new opinion series, we ask readers of The Drum from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. First up, hear how Arianna Huffington and top marketers from General Mills, Impossible Foods and Dr Martens are keeping distant staff inspired.
3 Actionable Insights…
Michael Kassan, the founder, chairman and chief exec of Medialink, is both an industry fixture and fixer – as well as a connector and confidant to top executives. Today, he shares his thoughts about how brands and agencies can plan for success. Read his top three recommendations.
A pocket guide to better social media marketing
Social media managers are often the first responders when a company finds itself in trouble. So who better to ask than those very people – via social itself, of course – for their top tips on how to be better at social? These are the top tips social media managers think everyone should know.
And that’s not all. Still to come today we have a video tour of the first specially-designed post-pandemic retailer, the inside story of how NHS England’s marketing beat the odds despite government budget cuts and our Drummers will take center stage presenting our manifesto.
Stay tuned to thedrum.com for lots more throughout the day, and check out our letter from the editor-in-chief explaining our new editorial proposition in more depth if you haven’t already.