To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com.
As it’s our very own social media managers who are often on the front line of any trouble a brand might find itself in, we asked them what tips they could offer for problem-solving on social.
Take a look below for some of the highlights:
Don't rely solely on organic social. Know your audience / market and how to reach them effectively.
— Tom (@TomGeeTweet) September 8, 2020
Don’t treat social media as a silo channel. Integrate it fully into your campaigns. — Neems (@heyneems) September 8, 2020
You can't please everyone, especially on the internet
— Chadders. (@RosieChad) September 8, 2020
Respond. https://t.co/xeWBdfoohV — Cindy Gallop (@cindygallop) September 8, 2020
Don't post the wrong pic while mourning any celebrity death, we have been there. — ThePressRelease (@tpr_org) September 8, 2020
We work twice as hard as any other department because we have to educate other employees about what we do as well as execute social media strategies, campaigns, and create content.— Kat Lap (@StratKatka) September 8, 2020
Quality over quantity!
— Alex Reay (@alexxreay) September 8, 2020
listen to your audience or they won't listen to you — Chelly Brown (@chllybrwn) September 8, 2020
Align your social media presence with your other forms of brand messaging - Keep your tone of voice consistent across all customer touch-points!
— Proctor + Stevenson (@ProctorsBristol) September 8, 2020
Download the Headspace meditation app. — Cian Carroll (@CianByNature) September 8, 2020
Engage with people on the comments section. Study your audience through their opinions on your posts
— Neha Neelam (@nehaaneelam) September 8, 2020
track everything you do, performance measurement and analysis is critical— Kavya Chakravarty (@kavyac88) September 8, 2020
To get the most value from social media, you need to have a relationship with all other departments in your organisation.— Emma Gascoigne (@emmajgascoigne) September 8, 2020
good content is still the reason why people should care. — Carol C (@carolchan9394) September 9, 2020
NEVER underestimate how long it takes to craft a solid social media post.— Hannah Ruth (@HRHSocial) September 9, 2020
If in doubt, leave it out. Those distant alarm bells you’re hearing when you’re about to post are there for a reason. — The Emilia Group (@TheEmiliaGroup) September 10, 2020
Dont jump into every conversation. Sometimes it's important to know when not to engage— Rahul Agarwal (@rahul_agarwal93) September 8, 2020
Don’t post the same content across all your social channels. Each platform serves a specific objective, better to do one or two channels really well than spread yourself thin across all — س for سوسن (@sawsanicity) September 8, 2020
Read more Problem Solved articles in our Solutions Day hub.