To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: After huge growth, TikTok has faced pressure globally to monitor brand, content and data safety issues.
Solution: In APAC, TikTok has appointed a neutral advisory council to monitor any issues that arise on its platform around content moderation and safety concerns.
TikTok, owned by Chinese firm Bytedance, grew very quickly globally this year, boosted by people in lockdown consuming more digital content.
Concerns over data privacy in the US has pushed the topic to a point where is challenged the platforms ability to continue operating. It’s set up a new entity backed by US firms to solve the issue.
The company is proactively setting up programs to show the industry that safety is an important concern for the company, with the Asia Pacific Safety Advisory Council being one of the first.
Arjun Narayan, TikTok director of trust and safety, Asia Pacific, said: “TikTok is taking a positive step forward in improving its policies and processes with the establishment of the APAC Safety Advisory Council. I’m pleased to welcome the founding members to the Council and firmly believe this Council will provide constructive, sound and honest advice as TikTok continues to strengthen its content policies in Asia Pacific. We look forward to expanding our Council in the future, with representatives from other markets in the region.”
Read more Problem Solved articles in our Solutions Day hub.