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McCann Worldgroup bolsters Manchester team with key creative and strategy hires

Tim Whirledge (l) and Imogen Tazzyman

McCann Manchester has appointed Imogen Tazzyman as executive creative director and Tim Whirledge as head of strategy.

Tazzyman returns to McCann for a second stint, after four years as creative director at Karmarama, working across brands such as the British Army and Confused.com. Her appointment sees Dave Price step up to chief creative officer.

Joining from Droga5, Whirledge has a number of Cannes, APG and IPA Effectiveness awards under his belt and will report directly to McCann Manchester chief executive officer, Karen Buchanan. Whirledge started out at Ogilvy before moving to Cake, AMV and Droga5.

Commenting on his appointment, Whirledge said: “As a strategist, I’d love to be able to claim moving to a house with a shed and a garden a month prior to a global curfew was just great insight. The reality, however, was helping to shape the outlook and output of one of the most respected agency brands in advertising, from the UK’s most creatively exciting city, was just too good an opportunity to pass up.”

Tazzyman added of her appointment: “The industry doesn’t talk about the north nearly enough for my liking, yet there is, of course, a wealth of talent outside the M25. The opportunity to work with some of the most progressive and inspirational people in the business was a great pull.”

Buchanan stated: “We are only ever as strong as our people, Imogen and Tim are excellent additions to the agency. As we move forward into a post Covid-19 world, brilliant thinking married with bold creativity to drive meaningful change has never been more important for our clients and their brands. Imogen and Tim will help to deliver this in spades working closely with all our other specialists.”

McCann Manchester’s clients include Aldi, Matalan, Magnet, Smyth’s Toy Superstores and HSL and shares its location with a range of other McCann Worldgroup brands including UM, Craft, MRM’s Lab 13, Live and McCann Connected.

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