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Email Marketing: are you measuring it wrong?

By Emma Mulcahy | Writer

Mapp

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October 13, 2020 | 3 min read

Using standard email metrics as a measure of healthy email marketing is like weighing yourself as a measure of healthy lifestyle. Join this webinar to learn what role email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. At the end of this session you will be armed with practical email marketing improvement tactics that you will be able to start implementing immediately.

Register for the webinar here.

Mapp webinar

Join this webinar to challenge your inner email marketing self to do email better!

What we will cover:

  • Hear how using quick-win tactics will only produce average results.
  • Learn how email can be much more than driving traffic to your store.
  • See the best email tactics in action proven to boost results.
  • Discover how focusing on actionable insights will provide the big leap forward that you’re after.

Join this webinar to challenge your inner email marketing self to do email better!

Speakers:

Ricardas Montvila, senior director, global strategy, Mapp

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About Mapp

Mapp is a leading provider of cross-channel, insight-led customer engagement. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels (incl. mobile push, paid media, in-app, email, SMS and web) in order to trigger highly personalized marketing activities. More than 3,000 companies rely on Mapp, including Xerox, PepsiCo, Homebase, LG, Qantas, The Entertainer, ING, Vivienne Westwood and Lloyds Banking Group.

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Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities.

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