With an estimated 3.9bn active email users in the world, it is clear that the importance of email marketing cannot be overlooked as a key channel for your business when connecting with customers.
A robust email marketing strategy plays a pivotal role in ensuring regular and, more importantly, relevant communication between a brand and its consumer base.
The Drum is hosting a webinar with Mapp digital on the role email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. Register here.
Tried and tested email marketing tactics
While other digital marketing solutions like SEM are relatively expensive, optimising your email marketing provides you with fairly quick wins, boosting your bottom line and consumer engagement. Email marketing is content marketing at its best and offers one of the highest return of investments of all marketing disciplines. For every pound spent brands get an outstanding ROI of £42. Additionally, in uncertain times there is no better and simpler way to get in touch with customers on a regular basis.
More people than ever before are using their devices and staying at home, consumers are being more easily and quickly reached. This is a prime opportunity for brands to reach out and make these crucial connections with their customers, learning what they need and want from the business now as well as forging a strong relationship that will benefit the business in the long-term.
As our tools have developed over time, we’re now better positioned to segment our audiences and target them more accurately, in order to deliver the messages best suited to them and create better consumer experiences. And for businesses, we have the tools to measure how effective our email marketing strategy has been; what content your consumers responded well to and what caused them to unsubscribe. These provide key learnings, from which we can grow and continually improve business performance.
Webinar on how to bring more value to your email marketing
On Thursday 22 October at 10 am, The Drum is hosting a webinar in partnership with Mapp Digital on the role that email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. Providing essential thought leadership on this topic, the session will feature speaker Ricardas Montvila, senior director of global strategy at Mapp Digital and a leading voice in digital innovation and Gordon Young, editor-in-chief of The Drum. This live webinar will encourage attendees to push the boundaries of their knowledge on email marketing and realise its full potential for boosting their business. Participants in the session can expect to:
- Hear how using quick-win tactics will only produce average results.
- Learn how email can be much more than driving traffic to your store.
- See the best email tactics in action proven to boost results.
- Discover how focusing on actionable insights will provide the big leap forward that you’re after.
By the end of the webinar, attendees will be armed with the practical email marketing improvement tactics they will be able to implement immediately into their business strategy and see the benefits of doing so. This in-depth session is designed to help your business be the best that it can be, providing insight into how optimising your email marketing can give you the competitive edge.
As a leading provider of cross-channel, insight-led customer engagement, Mapp is a global leader in the digital industries. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels, including mobile push, paid media, in-app, email, SMS and web in order to trigger highly personalised marketing activities. Mapp is relied upon by more than 3,000 companies, including internationally recognised brands such as Argos, Ella’s Kitchen, Freesat, Lloyds Banking Group, Pepsico, Quint and The Entertainer.