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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

The Drum Network Podcast: Ensuring influencer marketing remains authentic

This episode of The Drum Network podcast takes us through the practical realities of working with influencers

After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.

Emma Williams from Space & Time takes us through best practice for dealing with influencers - with a particular focus on making sure they remain genuine and true in their dealings with audiences.

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