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Creative Water Cooler Creative

Pizza Hut creates pizza box foosball table for football fans in lockdown

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By Shawn Lim, Reporter, Asia Pacific

October 7, 2020 | 3 min read

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about brand creative that should be on your radar.

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A fully playable foosball table integrated into the lid to create an ‘extra slice of football fun’ for fans.

To welcome the new football season in Europe, Pizza Hut has created a ‘12th Player Club’ campaign for football fans stuck at home because of the Covid-19 pandemic lockdowns.

The campaign and its product, called ‘Foosball Pizza Box’ and created by Ogilvy, is designed with a fully playable foosball table integrated into the pizza box lid, offers “an extra slice of football fun“ for fans as they watch the football at home with friends.

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“The ’Foosball Pizza Box’ was a great opportunity to remind football fans that pizza goes best with their football,” says Wendy Leung, the marketing director of Pizza Hut.

“We always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food and bringing an experience like this to life, right in your pizza box, is the perfect way to make people smile.”

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