Kraft Heinz has appointed Media Bounty as its social and digital agency to work on its Heinz for Baby brand. The appointment comes after a competitive process run through Creativebrief.
Media Bounty’s appointment coincides with an exciting new chapter for Heinz for Baby, and its trusted range of expertly-made baby food prepared with natural ingredients.
Media Bounty will be focused on bringing Heinz Infant UK’s ambitions for 2020 and beyond to life; cementing their profile as a challenger brand that understands and represents parents nationwide.
Head of Heinz Infant UK, Alessandra de Dreuille said of the appointment: “We’re delighted to be working with Media Bounty. We’ve always been about supporting and representing parents across the UK, and 2020 has brought the demands placed upon them into sharper focus.
“Media Bounty displayed exactly the challenger spirit and nous needed for our future plans and we can’t wait to get the ball rolling with them.”
Jake Dubbins, managing director for Media Bounty, said: “As soon as we saw the brief and spoke to the Heinz Infant team, we knew that this was the challenge for us! It was also refreshing to be working with a big global brand that is doing some great things beyond the comms.
“Their work delivering products to key workers during the pandemic, and Heinz’s recent commitment to support Marcus Rashford’s campaign to end child poverty, make us really proud to be their partner.”