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Hevē expands into APAC and grows US team

By The Drum Network | Staff Writer



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September 30, 2020 | 2 min read

Branded content studio and content marketing agency Hevē, part of [Invnt Group], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US.

Ee Chuan Fong (aka Peanut), has been appointed to the newly created role of creative director for Hevē APAC and is responsible for building out the brand’s offering throughout the region, including driving the creative direction of all content and overseeing its production.

A former Volcom creative director turned filmmaker, Peanut has delivered branded content and content marketing campaigns for the likes of Samsung, SAP, Barton Perreira, Sass & Bide and Pure Blonde.

Within the US Hevē continues to grow its footprint with the additions of Rachel Riegel and Brittney Hughes. Riegel joins as production manager from Meredith Corporation, where she most recently worked as a senior post producer. Hughes has been named manager of account services. She previously held roles at O’Keefe Communications and Lockheed Martin Center for Leadership Excellence.

Rachel Riegel and Brittney Hughes

Growth at Hevē has been fueled by increased demand for the agency’s services amid the pandemic, where the team has delivered projects including: ‘Undeniably Dairy’ for Dairy Management Inc. as part of a strategic partnership with FOX News Media; a spot for Diamond Producers Association featuring Tim Tebow for Sports Illustrated; ‘A Show of Hands’ for the Society for Human Resource Management (SHRM) which encourages Americans to build a nation and workforce of inclusion, and the ‘Defying the Odds’ series for PatientPoint Studios which profiles inspiring men and women who have overcome challenges associated with their medical conditions. Other clients include Gatorade, PepsiCo, Quicken Loans and Geico.

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