Award Winning Stories: how Nike got more young women playing sport

Welcome to Award Winning Stories, a regular video series exploring the stories behind winning work from The Drum Awards.

In this instalment, we hear how Nike Italia went about convincing young women in the country to play more sports.

Analogfolk creatives Jacqueline Hedge and Gracie Hawes tell us about the brief from Nike, and how they went about bringing athletes and TikTok influencers together for its ’Stop at Nothing’ campaign promoting participation.

The campaign went on to win Most Innovative Use of New Social Platforms at The Drum Content Awards and in the Travel/Leisure/Sports category for The Drum Awards for the Digital Industries.

Both awards schemes are now accepting entries for 2020, with nominations set to be announced in October and virtual awards ceremonies in November.

To view other award-winning stories, see The Drum’s Case Study section.