Outlaw Pro reeled in by Rooster
The newest and fastest growing UK online fishing retailer, Outlaw Pro, has fallen hook, line and sinker for Rooster, following the agency’s delivery of a hugely successful ecommerce campaign, driving a massive 70% of Outlaw Pro’s lifetime sales in just two months.
A 4.42 return on ad spend – thanks to Rooster’s strong creative, smart media buying, and organic social consultancy – has convinced the angling brand, which launched in February this year, to broaden the brief to include PR to support the launch of the Outlaw Pro flagship store in Essex this autumn.
Founded by four serial (and extremely successful) entrepreneurs – Stewart Lawson, Tony Hannigan, Tom Church and Jason Stanton – it is Outlaw Pro’s mission to disrupt the £1.4 billion recreational angling market, offering premium products at fair prices.
Outlaw Pro’s extensive product range is designed to suit all fishing abilities; from complete novices to the most expert of carp, coarse or match anglers. The focus is on providing an exceptional quality of product and a superior customer service - including next day delivery and tailored individual advice and guidance on both the sport and the equipment – that outperform all competitors.
Rooster will design and deliver a comprehensive launch programme that will run alongside the ecommerce campaign to build awareness of the brand, of the new store, and support both on and offline sales efforts.
“The results of the social ad campaigns have been incredible” said co-founder and Outlaw Pro ‘Guvnor’ Stewart Lawson. “As the ads were switched on, sales would go through the roof. It’s like turning a tap on and off. We’re really keen to continue to work on getting our brand in front of people and getting customers into our new store, so adding media relations into the mix is a no brainer. Looking forward to seeing some equally impressive results on the PR side.”
Rooster MD, James Brooke, said: “We love working with businesses looking to disrupt the status quo. Outlaw Pro is really making waves at an early stage of its journey and we’re thrilled to be supporting them.
“Whether via PR, content campaigns, ecommerce drives, experiential activations, or influencer programmes, accountability and a measurable ROI is at the heart of what we do and our work for Outlaw Pro is another testament to that razor-sharp focus. We’re excited for this next phase of Outlaw Pro’s roll-out. There are some incredible things going on at the store build, so watch this space!”
Outlaw Pro further consolidates Rooster’s portfolio of consumer and lifestyle clients and is one of a growing number of ecommerce successes.
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Rooster PR
Rooster PR is an award-winning independent PR & digital communications agency based in central London.
We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage.
Recent awards include:
- 2020 PR Moment Awards: Shortlisted for 'Community Engagement Campaign of the Year'
- 2020 Travel Marketing Awards: Runner Up for 'Social Media Campaign'
- 2019 International Travel & Tourism Awards: Finalist for 'National Tourism Board Campaign' & 'Best in Adventure Campaign'
- 2019 TTG Awards: Finalist for 'PR & Representation Company of the Year'
- 2019 Sabre Awards EMEA: Finalist for 'Travel & Tourism' campaign for Cyprus (Say Hallou-mi)
- 2019 PRmoment Awards: Finalist for ‘Boutique Agency of the Year’ & ‘Culture, Media, Sport and Travel Marketing Communications Campaign of the Year’ for Cyprus (Say Hallou-mi)
- 2019 Travel Marketing Awards: Winner & 2nd Place for 'PR Stunt/Experiential Event' for Ras Al Khaimah (Creating the Closest Thing to Flying) and Cyprus (Say Hallou-mi), Runner Up for 'PR Strategic' campaign for WOW air and 2nd Place for 'Best PR Agency'
- 2018 Travel Marketing Awards: 2nd Place for 'Best PR Agency' and Runner Up for 'PR Tactical' for our 'Stop Control Freaking' launch campaign for srprs.me
- 2018, 2017 & 2014 RAR Awards: Finalist for 'Best PR Agency, 1-40 Staff'
- 2017 CIPR Pride Awards: Silver, Consumer Relations Campaign for our 'Promoting the Freedom of Ferry Travel' campaign for DFDS
- 2017 Drum Network Awards: Finalist for 'Leisure & Tourism Campaign/Strategy of the Year' for our 'Stop Control Freaking' launch campaign for srprs.me
- 2016 & 2015 RAR Awards: Winner, ‘Best PR Agency, 1-40 Staff'
- 2015 Drum Network Awards: Finalist for ‘PR Consultancy of the Year’
Our services include:
Brand PR: We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.
Digital Communications: For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.
Global Reach: We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.
Rooster. We are pr.®