Outlaw Pro reeled in by Rooster

By The Drum Network, Staff Writer

September 21, 2020 | 3 min read

The newest and fastest growing UK online fishing retailer, Outlaw Pro, has fallen hook, line and sinker for Rooster, following the agency’s delivery of a hugely successful ecommerce campaign, driving a massive 70% of Outlaw Pro’s lifetime sales in just two months.

A 4.42 return on ad spend – thanks to Rooster’s strong creative, smart media buying, and organic social consultancy – has convinced the angling brand, which launched in February this year, to broaden the brief to include PR to support the launch of the Outlaw Pro flagship store in Essex this autumn.

Founded by four serial (and extremely successful) entrepreneurs – Stewart Lawson, Tony Hannigan, Tom Church and Jason Stanton – it is Outlaw Pro’s mission to disrupt the £1.4 billion recreational angling market, offering premium products at fair prices.

Outlaw Pro’s extensive product range is designed to suit all fishing abilities; from complete novices to the most expert of carp, coarse or match anglers. The focus is on providing an exceptional quality of product and a superior customer service - including next day delivery and tailored individual advice and guidance on both the sport and the equipment – that outperform all competitors.

Rooster will design and deliver a comprehensive launch programme that will run alongside the ecommerce campaign to build awareness of the brand, of the new store, and support both on and offline sales efforts.

“The results of the social ad campaigns have been incredible” said co-founder and Outlaw Pro ‘Guvnor’ Stewart Lawson. “As the ads were switched on, sales would go through the roof. It’s like turning a tap on and off. We’re really keen to continue to work on getting our brand in front of people and getting customers into our new store, so adding media relations into the mix is a no brainer. Looking forward to seeing some equally impressive results on the PR side.”

Rooster MD, James Brooke, said: “We love working with businesses looking to disrupt the status quo. Outlaw Pro is really making waves at an early stage of its journey and we’re thrilled to be supporting them.

“Whether via PR, content campaigns, ecommerce drives, experiential activations, or influencer programmes, accountability and a measurable ROI is at the heart of what we do and our work for Outlaw Pro is another testament to that razor-sharp focus. We’re excited for this next phase of Outlaw Pro’s roll-out. There are some incredible things going on at the store build, so watch this space!”

Outlaw Pro further consolidates Rooster’s portfolio of consumer and lifestyle clients and is one of a growing number of ecommerce successes.


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