Finalists for The Drum Awards for PR 2020 have been revealed
Adobe, Three, Bacardi, Burger King, Gillette, Bodyform, DC Comics, Now TV and Samsung have all been shortlisted for The Drum Awards for PR.

The finalists for this year’s PR awards have been revealed
Chaired by Tamara Bennett, director of communications at Virgin, the judging panel consisted of experts from Diageo, Vice, BBC Global News, Burberry, Zoopla, Snap, Funko, Moonpig, Barclays, The Economist, Ben and Jerry’s, Just Eat and Instagram.
These awards recognise great PR produced globally, awarding the agencies, brands and people at the top of the game.
In light of the current global situation, The Drum Awards have moved online. The virtual ceremony will take place on Friday 25 September, keep an eye on the awards site for more details.
Check out the full list of finalists below:
Diversity and Inclusion Company of the Year
- Ketchum London
PR and Communications Agency of the Year
- Battenhall
- Chameleon
- Sherlock Communications
- Smarts
- Stripe Communications
- Tin Man
- Virgo Health
PR and Communications In-house Team of the Year
- Chivas Brothers
- Hearst UK
- LNER
PR and Communications Brand Team of the Year
- Adobe
- Mosquito Digital Ltd for Zoflora
- Rogers & Cowan PMK for Verizon
Rising Star
- Ellen Johnson, Finn Partners
- Sarah Bradnum, ZPB Associates
Finance and Professional Services
- Golin for Cifas
- Grayling Communications Ltd. for Visa
- Ketchum for Mastercard
- Ogilvy PR for Intuit QuickBooks
- Third City for Bupa
Not for Profit
- Grayling Communications for Guide Dogs
- Mental Health Foundation
- Seize the Awkward for The Ad Council
- Sherlock Communications for Pimp My Carroça and Cataki
- The Fourth Angel for Prezzo
- Tin Man for Anthony Nolan
- Virgo Health for Roy Castle Lung Cancer Foundation
Technology
- Adobe
- AxiCom for HMD Global - the home of Nokia phones
- Ballou for Ecosia
- Finn Partners for RiskIQ
- PrettyGreen Things Ltd for Smarty
- PrettyGreen Things Ltd for Snapchat
- PrettyGreen Things Ltd for Three
- PrettyGreen Things Ltd for Three
- Third City for Hoop
- V2 Communications for UiPath
Music and Entertainment
- BritBox UK Launch
- Fever PR for 2K
- PrettyGreen Things Ltd for Hopster
- Wizarding World Digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital
Corporate PR
- Ogilvy for Bacardi Limited
- Muckle Media for WooHa Brewing Company
B2B
- 3 Monkeys Zeno for Budweiser Brewing Group UK&I
- WP Engine
- The PR Group for Vend
- Ogilvy PR for Inmarsat Aviation
- Ogilvy PR for Intuit QuickBooks
- Smarts for Diageo World Class
- Speed for Brita
- Golin for Adobe
Travel and Tourism
- Tin Man for Megabus
- Ketchum for Discover Puerto Rico
- Golin for Premier Inn
- Jago for Tourism NI
- LNER
- Journey Further for Ocean Florida
Retail and Ecommerce
- V Emanate PR for Burger King Deutschland GmbH
- The PR Group for Vend
- Adobe
- 3 Phase Marketing for Sherpa Shopify Rescue Package
FMCG
- 3 Monkeys Zeno for Budweiser Brewing Group UK&I
- Grayling Communications Ltd. for Country Life (Saputo)
- Kazoo for Higgidy
- Ogilvy for Bacardi Limited
- Ogilvy for Bombay Sapphire
- Splendid Communications for Walkers Sensations
- Tin Man for J2O (Britvic)
Public Sector or Public Affairs
- Kindred for Financial Conduct Authority
- Liberty Communications for e-Residency
- LNER
- Red Consultancy for Sport England
- Tin Man for The Institution of Engineering and Technology
Sport and Leisure
- Pitch Marketing Group for BT Sport
- Red Consultancy for Sport England
Automotive and Transport
- Golin for Garmin
- Hill+Knowlton Strategies Ltd for Ford
- LNER
- Tin Man for East Midlands Trains
- Tin Man for Megabus
Healthcare and Pharma
- Virgo Health for Fellowes
- Third City for Zava
- Third City for Bupa
- Hill+Knowlton Strategies Ltd for Takeda
Best Event, Stunt or Promotional Activation
- Fever PR for 2K
- Ketchum for Mastercard
- Mc&T for Giffgaff
- Pitch Marketing Group for BT Sport
- Premierfor Heart of London Business Alliance
- PrettyGreen Things Ltd for Smarty
- Tin Man for The Institution of Engineering and Technology
Digital
- Kindred for Post Office
- LG Electronics
- Tribera for West Midlands Trains
- Wizarding world digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital
Internal Communications
- LNER
- News UK
Small Budget
- Citigate Dewe Rogerson for Direct Line
- Eureka Communications for Magway
- MakeitBe for inniAccounts
- Splendid Communications for Tesco
- The Fourth Angel for Prezzo
- Third City for Bupa
- Third City for Zava
- Tricor Group
Most Effective Use of Content
- Hill+Knowlton Strategies Ltd for Gillette
- Ketchum London for Bodyform
- Rogers & Cowan PMK for Verizon
- Stripe Communications for Grosvenor Casinos
- Third City for Zava
- Tin Man for J2O (Britvic)
- The Fourth Angel for Prezzo
Most Effective Use of Earned Media
- Cirkle for Birds Eye
- Flagship PR for ESET
- Kindred for Financial Conduct Authority
- Lansons for Tech Nation
- PrettyGreen Things Ltd for Hopster
- PrettyGreen Things Ltd for Snapchat
- Tin Man for Plenty of Fish
- Tombras for Eastman
- Virgo Health for Fellowes
Most Effective Use of Social Media
- Battenhall for DC Comics UK
- Finn Partners and Komodo
- LNER
- M&C Saatchi Sport & Entertainment New York for Natural Light Beer (USA)
- Smartsor Diageo Bar Academy
Most Effective Use of Creativity
- Citigate Dewe Rogerson for Direct Line
- Fever for The Flower Council of Holland
- Golin for Premier Inn
- Tin Man for Megabus
Most Effective Use of Data and Insights
- Adobe
- Citigate Dewe Rogerson for Direct Line
- Kindred for Financial Conduct Authority
- PrettyGreen Things Ltd for Hopster
- Tombras for Eastman
- Virgo Health for Fellowes
- ZPB Associates for Hourglass
Most Effective Use of Technology
- CampaignLab for OPPO Australia
- Light and Fit
- Rogers & Cowan PMK for Verizon
Most Effective Use of Measurement
- Golin for WaterWipes
Corporate Social Responsibility
- Citizen Relations for Zanussi
- Ketchum for Mastercard
- Mc&T for giffgaff
- Storm for Powerday and London Iris
- Wizarding World Digital for The Blair Partnership and JK Rowling’s personal PR team at Stonehill Salt and Mark Hutchinson Management with Wizarding World Digital
Long Running and Retained PR Account
- 8020 Communications for Luxaviation UK
- Canoe Inc for Puma
- Fever for NOW TV
- Gravity Global for APT Group of Companies (now SWARCO UK)
- Ketchum London for Samsung
- Lansons for Isle of Man Government Department for Enterprise
- Third City for eharmony
Reputation Management and Crisis PR
- Liberty Communications for or Starship Technologies
- Red Lorry Yellow Lorry for Avid
- Takeover Bid for Aphria Inc.
- Tribera for West Midlands Trains
