WPP consolidates Sudler teams to form new health agency VMLY&Rx

• VMLY&Rx will service high-value pharmaceutical firms outside the US which specialise in complex prescription medicines.

• VMLY&Rx supercedes the Sudler brand, which will be retired internationally.

• The new agency launches with immediate effect, offering a full gamut of services including pre-clinical and clinical support, strategic branding and commercialisation.

• Gillis said: “We now have a specialist offering that links our Rx (the term used to describe specialist prescription medicines) experience to VMLY&R’s technology and creative firepower at a global level.”

• Jon Cook, global chief executive officer of VMLY&R, added: “Our ability to create innovative brand experiences, combined with the health experience of Sudler and WPP Health Practice, will create a global team with specialist capabilities built to thrive in the new era of healthcare.”

How does this affect the future of WPP?

• Unification of WPP’s health teams marks the latest phase of consolidation at the holding company and comes just two years after the VMLYR merger.
• VMLY&R has emerged as one of the best performing agencies in the WPP family.