Award Winning Stories: How Simple joined Little Mix to battle social media trolls
Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
The latest installment tells the story of how Unilever skin cream brand Simple teamed with the world's biggest girl band Little Mix to fight back against social media trolls and help those affected by relaying their own experiences of dealing with online hate too.
The campaign from TMW Unlimited saw the brand team up with Ditch the Label as well in an effort to help teens who are affected by online bullying. Graeme Noble, chief creative officer for the agency, shares how the project came about and the success it saw, including winning in the Integrated Marketing Campaign category at The Drum Awards for the Digital Industries.
Entries for this year's awards are currently being accepted with the winners set to be announced later in the year.
To view other award-winning stories, see The Drum’s Case Study section.