Acquisition Technology Growth

TikTok hits 100 million user milestone in Europe as US sale deadline looms


By John Glenday, Reporter

September 14, 2020 | 3 min read

TikTok has breached the 100 million monthly users mark in Europe as young people across the continent embrace video-based pranks, dancing and lip-syncing.


TikTok has breached the 100 million monthly users mark in Europe

The news follows reports that TikTok’s parent firm, ByteDance, will not sell its US operations to Microsoft, choosing instead a consortium led by Oracle as its “technology partner”.

TikTok’s new numbers

  • The video app platform now counts 100 million active users across Europe each month.

  • In tandem with this rise, TikTok’s European employees have risen from 1,000 to 1,600 – 1,300 of whom are based in the UK and Ireland, which has emerged as the front runner to host TikTok’s European HQ.

  • The bumper stats follow the ’It starts on TikTok’ brand campaign and confirmation of a $500m Dublin data centre.

  • Earlier this month, TikTok launched its Creator Fund in Europe – a €250m investment over the next three years to help creators monetise their work, and which has been embraced by 40% of those eligible in just two weeks.

  • Rich Waterworth, the TikTok general manager for Europe, said: “TikTok is a home for positive, creative expression. And from beauty, comedy and education to magic, music and sport, we offer a brand of joyful entertainment that’s authentic, relatable and truly diverse.“

Why is this a big deal?

  • Last month, TikTok revealed it had 100 million monthly active users in the US – an 800% rise from January 2018.

  • It also now cites 50 million daily active users in the US.

  • The TikTok app has been downloaded around 2bn times globally.

  • With the European reveal, TikTok has now demonstrated impressive traction on both sides of the Atlantic.

What’s happening with TikTok in the US?

  • Amid this success, TikTok has become embroiled in a lawsuit with the US government.

  • President Trump has threatened to shut down the app as early as Tuesday barring the sale of the company’s US arm to an American buyer.

  • Behind the scenes, machinations have seen TikTok parent ByteDance abandon the sale in favour of a partnership with Oracle.

  • However, ByteDance has thus far remained tight-lipped regarding its intentions.

Acquisition Technology Growth

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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles,...

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