Socially Challenged: Gymshark’s Elfried Samba gives audience building advice

Welcome to Socially Challenged, our weekly interview series in association with The Drum Awards for Social Media where we catch up with some of the brightest minds in the industry and hear what advice they have for brands and social media managers on building an engaged audience.

In the latest episode, Elfried Samba, the head of social content for fitness clothing brand Gymshark, offers his thoughts on building audiences through social media platforms.

Previous episodes of the Socially Challenged series feature interviews with renowned consultant Matt Navarra, Digitas UK strategy partner James Whatley, FanBytes ​chief executive Tim Armoo, Specsavers ​head of social media Lisa Hale and Linkedin​’s Victoria Taylor.

For more information on The Drum Awards for Social Media, including a list of this year’s jurors, head to the official website.