The Drum has hired Amit Bapna, former senior assistant editor for Brand Equity, The Economic Times, as APAC editor-at-large.
Bapna, an experienced marketing journalist based in India, will be expanding The Drum’s coverage of major Asia Pacific brands, as well as covering marketing trends in India. Based out of Mumbai, Bapna comes with over 20 years' experience in marketing and media. Most recently he was a part of the Brand Equity team, a leading publication in the marketing and advertising space in India.
Bapna said: “It gives me great pleasure to be joining The Drum team. The Drum is doing great work in the advertising and marketing space and I am glad that I am now going to be a part of it. I look forward to adding value to The Drum's plans for strengthening its footprint in India and the APAC market.”
Reporting into Asia Pacific publisher, Charlotte McEleny, Bapna will also feed into The Drum APAC’s growing branded content business, The Drum Studios, plugging senior editorial expertise into a growing roster of clients.
Bapna is the second experienced journalist to join The Drum's international team this summer, following Kenneth Hein's appointment as US editor. The ex-Brandweek/Adweek editor and former Dentsu comms chief has been charged with leading US coverage as The Drum dials up its commitment to providing solutions that help its readers make better business decisions across the world.
The Drum is strengthening its APAC talent pool at a time when its Asia Pacific business has grown despite a wider economic trend downwards. The company is also committed to helping the industry tackle its biggest challenges this year with a fresh set of online festivals. In line with this, The Drum has also appointed Kirsten Dear into a new role in The Drum studios team, helping to project manage the APAC Studios and events sponsorship.
Commenting on the appointments, Diane Young, chief executive of The Drum, said: “The new appointments are a testament to The Drum’s continued growth globally, and are an exciting sign of more to come as The Drum positions itself as a partner to the industry during challenging times.”