Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.
In this episode, Linkedin’s senior editor Victoria Taylor offers some insights around audience engagement and what she’ll be looking for from entrants in this year’s awards.
In the previous installment, social media consultant Matt Navarra took a turn in the hotseat.
For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entries is 10 September.