Socially Challenged: Linkedin’s Victoria Taylor talks community building

Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.

In this episode, Linkedin’s senior editor Victoria Taylor offers some insights around audience engagement and what she’ll be looking for from entrants in this year’s awards.

In the previous installment, social media consultant Matt Navarra took a turn in the hotseat.

For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entries is 10 September.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.