Invnt Group appoints managing director in EMEA to further growth of new portfolio

Invnt Group, The Global BrandStory Project, has recruited Claudia Stephenson as its new managing director for EMEA in response to increased demand for the group’s multi-disciplinary offering amid the pandemic.

Stephenson joins from Freeman and brings 20 years of experience to the position, as well as long-standing client relationships across sectors including tech, gaming, HR and healthcare.

At Freeman, she led cross-functional teams in the implementation and launch of integrated marketing campaigns that transform businesses and accelerate growth.

Stephenson is a US native who has resided in the UK for the last nine years, so possesses a unique understanding of both the US and European markets, and has a particular knack for supporting clients seeking to seamlessly take their campaigns to new regions, most notably by ensuring their approach is localised to each market.

She will reporting into Invnt Group chief operating officer and chief executive officer Kristina McCoobery and has been tasked with identifying growth opportunities across the the group’s portfolio throughout EMEA.

She will also be responsible for building out and leading a team of the region’s best and brightest talent, who will partner with clients to ensure consistency of BrandStory across all of their platforms and audiences.

McCoobery says: “Thanks to our teams’ ability to seamlessly shift their approach in response to Covid-19, we’ve experienced unprecedented growth with new and existing clients and as such identified the need for an experienced leader to head up our EMEA business.

“A results-driven professional with extensive knowledge of our industry and clients across regions, Claudia is a valuable asset to the group, and I have no doubt she will accelerate our offerings in EMEA and beyond as we continue to build out and grow the BrandStory Project.”

Stephenson adds: “I am thrilled to be joining Invnt Group during such an exciting growth phase. While Covid-19 is proving a challenge for the marketing – particularly experience marketing – sector, the need for brands to engage their audiences remains as important as ever.

"The success Invnt – and now Invnt Group – has had over the last six months is evidence of this and solidifies both its market leadership position and ongoing ability to challenge clients’ briefs to deliver the most innovative, results-driven solutions.

“I look forward to working with our local and global teams across the group to develop bespoke solutions for clients that push creative boundaries, connect them to their customers and, ultimately, ladder up to the one meaningful, consistent, well-articulated BrandStory – especially while we navigate through and out of the pandemic.”