The Drum launches new 2020 online festivals to tackle marketing's biggest problems
Following the success of two major online events earlier in 2020, The Drum has announced its festival programme for the rest of the year: a selection of online events uncovering solutions to the industry's most pressing challenges.
The Drum's festival line-up for the rest of 2020
Agencies4Growth Festival, B2B WorldFest and The Drum Digital Summit will take place via thedrum.com in October and November. All three have been designed to tackle the problems facing readers today.
First, we turn the spotlight on the vital role of agencies with Agencies4growth. Focused firmly on the future, the agenda explores the essential topics of management, clients, talent and tech.
This event, supported by Results International, PubMatic, Clicktech Solutions and Deazy, aims to equip agencies with essential tools and information, so they can keep up with dramatic changes in the marketing landscape.
Next, in partnership with Stein IAS, The Drum will host B2B WorldFest, a two-day digital festival intended to connect B2B marketers and strengthen their marketing strategies.
A series of discussions designed to give insight and shape solutions, the festival’s four content streams will address the most important challenges facing B2B marketers today: creativity, corporate culture, digital transformation and business strategy.
Finally, The Drum’s Digital Summit, supported by DoubleVerify, Ogury and Silverbullet, will close out the festival programme, picking up where the Digital Transformation Festival left off and looking ahead to 2021.
Bringing together key players from tech, brands and agencies, the Summit will focus on the influences shaping our digital future and how marketers can harness them effectively.
Each festival will also incorporate the ceremonies for individual competitions within The Drum Awards programme. “These festivals are the perfect home for our awards, which celebrate the very best work, companies and people in our industry," explained Lynn Lester, managing director of live events for The Drum.
The festival audience will be the first to see the award ceremonies, featuring winning entries from The Drum Awards for Digital Industries, B2B, Social Media and more.
Earlier in 2020, The Drum’s Digital Transformation Festival and Can-Do Festival attracted over 20,000 registrations from senior contacts across The Drum’s global audience.
You can find out more about getting involved in the festivals as a speaker or commercial partner on the festival home pages: