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Socially Challenged: Matt Navarra offers his top tips on social media audience engagement

Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.

In this episode, Navarra talks about his favourite social media campaign, some insights around audience engagement and what he'll be looking for from the entrants to this years awards.

In the previous installment, Fanbytes chief executive Timothy Armoo took a turn in the hotseat.

For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entry is 10 September.