Out of home (OOH) has had a tumultuous few months, as social distancing and isolation measures have had a long-lasting impact on the sector. However, new learnings are coming into place and brands are coming together to show the world that their OOH messaging is better than ever.
That is why The Drum Awards for Out of Home are back to celebrate those driving forward innovation in the space, and showing that the medium is still thriving.
This year's jury sees OOH experts from Kinetic Worldwide, Publicis Media, Open Media, Clear Channel, Mindshare UK, Global Street Art, BBC Creative, Media Com, UM, Total Media, The Advertising Council, AMVBBDO, Lightbox, Mother, Open Media, BT, Evolve OOH, Muller, Media for All and Posterscope.
Check our juror run down below, with more to be announced:
Cutter is the activation director at Kinetic. She started her career in OOH 18 years ago and is a real advocate for the channel. Cutter is also the chief operating officer of Bloom – a network for Women in the communications industry where she strives to futureproof women’s careers, spearhead change, and pays it forward in terms of mentoring and skill sharing amongst others within the industry.
I am absolutely delighted to be asked to be a judge for this years OOH Drum Awards. In terms of that I am hoping to see and my advice “ To be brave, whether that be challenging the status quo or through showing your opinion. To be exciting and inspiring and to be transformational in terms of the use of data, insight and creativity. Ultimately to show true excellence in delivery and showcase and reflect the exciting world of OOH within which we live, work and breath. Showcasing the true depth and possibilities of the channel.
OOH group director
Weir has spent 13 years working as a channel specialist across online and OOH as well as a communications strategist. After returning to Publicis Media last year to become Starcom UK's OOH Business director, he has recently made ‘OOH group director’ across Publicis Media UK. He reports into the head of OOH with a focus on innovation and integration across the UK's agency brands and group practices.
I’m looking forward to seeing OOH that makes you go ‘ooooh’! It starts with right message right place, right time but ends with the audience being taken on a journey. This is regardless of where its an ad or content on a road-side billboard, a poster in a transportation hub, or a screen within a retail environment. My advice to entrants is to be generous. We want to hear the story behind the great work and what the result of all that effort was. This is as much a celebration and as judges but more first we are fans of OOH.
national sales director
Ravlic is the national sales director at Open Media, a national DOOH media owner with large format sites across the UK. She is a real ambassador of OOH having spent the past 18 years in the industry working for various OOH businesses. Prior to her career in OOH she worked in press and was part of the launch team on Metro newspaper. She is also a WACL Future Leader winner, sits on the Balance OOH committeem and also runs monthly OPEN chat events for women in the OOH and media industry.
I am really excited to be part of The Drum OOH awards jury for another year and the calibre of entries for 2019 was really high so looking forward to seeing even more innovation and creativity across the entries for 2020.
Stubbings is an OOH expert with 13 years in the industry under her belt. She joined Clear Channel six years ago as sales director working on super premium digital product, Storm. Stubbings is an enthusiastic fledgling skier and wakeboarder with a flare for baking. Prior to joining Clear Channel, her career in media spanned press, cinema and outdoor with various roles at the Telegraph, DCM and Primesight.
I’m very much looking forward to judging the Drum OOH Awards for the first time! It is always a real pleasure to see great work celebrated and 2019 was a stellar year for creativity in the OOH industry. I am hoping to see examples of campaigns that changed behaviour for the better, that emotionally connected with the public in new ways or that got people thinking differently about brands as a result of them pushing the boundaries of their advertising.
joint head of planning
Scovell is joint head of planning at Mindshare UK. Her career to-date has involved delivering media strategies and plans and leading a wide range of integrated marketing campaigns across a diverse client base, resulting in effective and award winning work. Her passion and strength lies in media planning and strategy – specifically, helping brands to use media communications more effectively and creatively. She is a recent graduate of the IPA Excellence Diploma (the MBA of brands), and has just delivered a thesis on the importance of creative and media collaboration.
2020 has been exceptionally tough for OOH, but I believe limitations and constraints bring about even greater opportunity for creativity. This Adam Morgan quote nails this thinking, “a propelling question is one that has both a bold ambition and a significant constraint linked together.” I can’t wait to see some examples of how some have managed to leverage the constraint, and made their OOH solutions cut through more as a result. I am looking forward to being inspired by the calibre of entries.
Global Street Art
co-founder and CEO
Bofkin is the co-founder of Global Street Art, a leading multi-channel platform dedicated to supporting street art and artists. Global Street Art’s Agency is the UK’s leading supplier of Hand-Painted Advertising (HPA), winning two Drum OOH awards last year. A former UK breakdancer, Bofkin completed a biology degree at Oxford and a PhD in evolutionary mathematics at Cambridge. He has spoken about the value of painting in public spaces at TedX, Wired and other conferences. Lee authored the sell-out book Concrete Canvas in 2014, featuring a small fragment of his own personal photo-archive, which features more than 60,000 meticulously classified photos of street art and graffiti taken in more than 25 countries.
There's a lot of out of home advertising and a much of it isn't very good. It isn't something people can ignore and we know that every day people see a huge number of adverts; we've read the studies. Since we have OOH advertising we at least owe it to the consumer that it should be good quality. These awards exemplify well-thought-out campaigns that went beyond not sucking; they were actually good. I'll be looking for ads that stuck in my mind, made me think, made me laugh or made me associate something genuine with a product in a way that was true and justified.
global category strategy director
Junaid is a strategist at PlatformGSK, a Publicis agency designed to service GSK’s $1.7bn global consumer health media investments. Osman joined from Zenith UK where, as group strategy director, he advised clients including Royal Bank of Scotland Group, Reckitt Benckiser Healthcare, and 888.com. Prior to Zenith, Osman was head of insights at both Maxus (now Wavemaker) and M&C Saatchi agencies, where his focus lay in audience profiling, measurement and marketing effectiveness.
It is a privilege to join the judging panel for the OOH awards this year. OOH has always offered fantastic opportunities for creativity, innovation, and good old fashion media sparkle – qualities that will surely see the medium recover strongly from the challenges it has faced during the global pandemic. I’ll be looking out for campaigns that are based on pointy consumer insight, and that reach consumers in interesting and unexpected ways. Above all else, I’ll be looking for touches of media magic that make OOH a mainstay of media strategies the world over.
Cross is creative director of BBC Creative, leading work to promote BBC Sport, BBC1, CBBC, CBeebies, BBC Learning and the broadcaster’s charities. Previously he has won over 200 creative and effectiveness awards, and held senior creative positions in at McCann offices in Manchester, Prague and Berlin, for Aldi, SABMiller and Harley-Davidson. Whilst at the agency Big, Cross helped the company become one of the most awarded in the UK, and also previously headed campaigns for brands such as Cadbury, Domino’s, Vauxhall and Typhoo.
OOH is an exciting opportunity for any creative. It’s as much a PR opportunity as it is a medium in its own right. Work that will surprise, entertain and provoke will always shine through, and it’ll be exciting to see what’s entered given these times we live in.
The deadline for the awards is Friday 4 September. Make sure you submit your award winning work for a chance to be recognised on a global scale.