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Unruly appoints fresh leadership for APAC following Tremor aqcuisition


By Shawn Lim, Reporter, Asia Pacific

August 25, 2020 | 3 min read

Unruly has promoted its UK managing director Alex Khan to group managing director for its international business, handing him leadership of the Asia Pacific business.


Khan takes over the APAC region from Phil Townend, who has left his role as chief revenue officer for APAC after 10 years.

He will take over from Phil Townend, who was chief revenue officer for APAC, Middle East and Africa, who leaves the business after ten years, where he started as UK managing director.

The new leadership comes at a time of great change for Unruly after Tremor International acquired the business from News Corp in January.

Khan joined Unruly from Smaato in APAC and prior to moving back to the UK, had spent 15 years at companies including Oath and AOL.

Townend, meanwhile, is leaving not only Unruly but any full-time role in the industry, opting to take time to consult, moving from Singapore to New Zealand.

What is next for Unruly APAC under Tremor International?

  • Khan's key responsibility is to drive Unruly’s growth across Asia Pacific, which will include rolling out the additional CTV, in-app and in-stream services that were added following the Tremor Deal in January.
  • Speaking at the time of the acquisition, Unruly said its competitive strategy would be to fuse Unruly's data capabilities with Tremor's expertise in CTV, OTT, TV and in-app.
  • Unruly in APAC retains senior talent on the ground, including Vijay Kunduri (Asia managing director), Wataru Nakano (Japan managing director) and Gregory Fournier (Unruly’s senior vice president of client partnerships in APAC), who will all report directly into Khan.
  • Townend will continue to provide consultancy services to the Unruly team, particularly focused on Australia, following his move.
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