NME expands presence in APAC with foray into South East Asia
British music journalism publication New Musical Express (NME) has increased its presence in Asia Pacific after launching into South East Asia.
NME’s Asia headquarters will be in Singapore.
The launch into Singapore, Malaysia and the Philippines comes a year after NME launched in Australia in 2019. The website is owned by Bandlab Technologies in APAC.
NME’s Asia headquarters will be in Singapore, with the regional editorial team led by Iliyas Ong, former editor of Time Out Singapore, alongside Karen Gwee, former editor of Bandwagon and writer at NPR. The editorial team in Singapore will manage journalists across Singapore, Malaysia and the Philippines.
What will NME Asia do?
- The Asia site will deliver daily music and pop culture news from Asia and around the world, weekly New Music Monday features and definitive guides on new music, gaming, film and television. Every month there will be a regional artist spotlight.
- NME claims after expanding into Australia in 2019 it now attracts over half a million monthly unique readers Down Under. It recently revived print in Australia, with a monthly edition. There are no plans for a print edition in SEA.
- “South East Asia has a proud musical heritage. Whether it’s trending pop styles, traditional music, or a marriage of the two, artists in the region have pricked the ears of audiences worldwide – and we’re thrilled to be able to tell their stories. Expect the best music writing and multimedia content, from breaking news to longform features to authoritative guides on the many vibrant scenes across South East Asia,” said Ong.
- “Asia is a tremendously exciting and vibrant market to be launching into. Even though live events, tours and travel are on pause globally, there is still incredible creativity coming out of this region which we want to highlight. NME has long been recognised as one of the world’s leading authorities in music and pop culture, known for a distinctive voice and point of view. As a group, we have a long history in the region and as BandLab Technologies we are very pleased to be bringing a global powerhouse like NME to our doorstep and to be opening a new channel between musicians, artists, fans and brands,” said Meng Ru Kuok, chief executive officer of BandLab Technologies.