A new golden age of audio is upon us and yet the powerful emotional connection that sound can have in advertising is often overlooked by brands. Often considered the underdog of creative channels, audio is a great storytelling tool and when coupled with the innovative and effective benefits that digital and targeting offers, this ‘always on’ media channel offers brands and agencies the opportunity to inspire and empower consumers in the moment.
Tune in as The Drum and Spotify explore the the new creative frontiers of sound, looking at how technology, data and emotion fuse together to create a powerful digital advertising platform.
With global ad spend on digital audio advertising projected to reach $4.5bn this year and the number of listeners set to exceed 976 million*, join the webinar ‘Listen and learn: Why audio is the future of digital’ taking place on 10 September, 15:00 SGT. Register here.
The webinar will discuss how from music to podcasts and beyond, digital audio presents brands with boundless creative opportunities to be heard by consumers at the right time and in the right moment. It will also look at the following:
The science of sound
What is the science and data behind the receptiveness to sound? This webinar will look at the basis of why sound is a powerful influencer and explore what context powers the effectiveness of digital ads, now that we have audio and music with us all the time and on-demand.
Storytelling through sound
The discussion will also probe into the true creative capability of sound to explore its possibilities, highlighting best practice from brands that have used it well. It will also aim to underline the reasons why brands are holding back and turn the focus to what consumers want.
Looking ahead to the future, the panel will also discuss what’s next for audio in terms of innovation. How far can it go? What impact does the mainstream adoption of smart speakers have on audio? What’s the future of digital advertising in a less visual context?
All of this and more will form the basis of discussion on 10 September. Moderated by Charlotte McEleny, The Drum’s Asia editor, who will be joined by Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia, this webinar is one that you won’t want to skip. Register here.